We had the good fortune of connecting with Jack Karuletwa and we’ve shared our conversation below.
Hi Jack, what role has risk played in your life or career?
Any entrepreneurial pursuit includes risk, a risk of failure and most people don’t like to fail. In my case, I wasn’t thinking about failing, I was thinking that taking a risks, yield big rewards. I was more terrified of being fired and having my employment in the hands of someone else then taking a chance on something I believed in. In business taking a risk is really telling yourself, ‘do not expect any breaks’, no one is there to push you + motivate you and that’s why I felt as long as it was a calculated risk, it would be ok because I’m self motivated, hard working and know what I want. The good thing about taking risks, it forces you to prepare and preparation is good for anything you do in life. I wouldn’t advise others to do what I did, only because its a feeling not a strategy. The individual knows if they want to take a risk or not. Risks are also exciting, it’s unknown but leaves space for creativity!
What should our readers know about your business?
After the Rwandan genocide in 1994, I promised myself that I would help rebuild the country in a sustainable way. By importing Rwandan coffee, it was able to help the coffee farmers from my country participate in a global economy so they could be self supporting. Silverback Coffee also gives back to organizations providing hope to widows and orphans from the genocide through vocational opportunities and education. It’s not easy having your own business, but having a mission greater than myself gets me out of bed in the morning.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Malibu Cafe, Venice Beach, Sofi Stadium, Disney Concert Hall
Who else deserves some credit and recognition?
My wife, Jennifer + family for emotional support. I’ve also been blessed with incredibly generous friends with mentorship and and support from The Surlof and The Shumger families.