We had the good fortune of connecting with Jaimie Geller and we’ve shared our conversation below.
Hi Jaimie, putting aside the decision to work for yourself, what other decisions were critical to your success?
Soon after I opened my business, a competitor moved in next door. I spent months and months being bitter and disappointed and focused my energy on the negative impact it had on my business and how I would do well, but almost with the intention of “winning” and out of spite.
One afternoon, I was in my store working, and I was struck by a thought like a slap in my face. To this day I have no idea where it came from… but this epiphany on this day was the single most important decision I have ever made, which contributed to my success….
I had no control over what this competitor, or anyone in my industry did. All I could do, all I have control over (to some degree) is myself and my actions and my thoughts. So I decided on that day, to take all of my negative energy I had been festering in, and make it positive. I would no longer look, think, talk about, or care (I faked it till I actually eventually didn’t care) about anyone but myself (when it came to business). We would build a brand and a store based in this positive energy. I would work my hardest to make sure that no matter what the outcome, I knew my intention in my business was from a positive and good place, and not from bitterness, resentment, or feeling like a victim. And therefore, no matter the outcome, I would be successful.
The next DAY, a random man came in and spent over $20,000. It was a sign, and we have only grown from that day. It is not always easy. And I do find that Instagram can take me down a negative hole of comparing myself to others (speaking in re to business although same goes for personally), so I try to limit my use. BUT in general, we stay in our own lane. I never let my competitors bring me down anymore, and that positive outlook changed EVERYTHING about my business.
Every order that goes out gets a card or sticker that reads
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel” -Maya Angelou
And that is what our intention is… to leave positivity wherever we go. So out of that negative energy I had, I reached in and pulled out the positive and I try my best to sprinkle that S—T everywhere.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My husband and I combined our experience and backgrounds to create Jaimie Geller Jewelry and open our brick and mortar store in Pacific Palisades in 2008. My husband brought his wealth of knowledge as a 3rd generation jeweler to provide our clients with the best in bridal, custom jewelry, and repairs. And I brought my experience of fashion styling, buying, and managing retail stores. Our goal was a one stop shop for all jewelry needs ranging from the hundreds of dollars to the tens of thousands. Eventually we launched our website as well www.jaimiegellerjewelry.com and now our store is shipping worldwide and bringing our little slice of pacific palisades heaven to people all over the world!
I think what sets us apart from other jewelry stores and websites is that we have this incredible knowledge and experience between the 2 of us (in jewelry and fashion and business) that gives our clients confidence in what they are buying. While we do often have “trendy/fast fashion” jewelry, there will never be a question of quality. I think a lot of fashion stores will carry jewelry, but there is hesitation as they aren’t educated in jewelry. Our brands that we bring in must be quality controlled. That said, we aren’t a stuffy old school jewelry store that makes you feel uncomfortable. We provide the best quality and service, but in a relaxed atmosphere. I think we are set apart by the way we balance the 2 worlds.
I am most proud that we are still in business!!! Opening in November 2008, right after the stock market crash. The store has seen us have children, lose parents, watching clients children grow from preschool to college age, and lately handle covid! I am so proud that we are still here and through the ups and downs, we are on an up. And that is all we can ask for 🙂
It has not been easy. We have gotten here with hard work and sacrifice and doing our best and letting that be good enough. There were months when we thought it would no longer work, but we pushed through. We overcame each and every challenge by putting our heads down, staying positive, and working hard. There is no shortcut or secret.
The biggest lesson I have learned, which is how we overcame every challenge, was to simply stay in our own lane, and stay positive in our thinking. We can not worry what others in the industry are doing. We can admire, we can strive, but we cannot compare ourselves. My biggest lesson is that whatever intention you put into something will have a huge impact on the outcome. So my intentions must be pure and good (no resentment, no jealousy, no spite) and in that place- you can never not be successful.
I would just want the world to know that jewelry is a special special thing. Some people wear it for fashion only, but most people are marking a moment in time. I want everyone to know that whatever jewelry comes from our store only has the best energy in it, and that we hope to spread the positivity all over the world.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, Pacific Palisades is a very special place. We are in LA, but we are a small town. If I had a best friend visiting, we would for sure have the following on our itinerary…
Giorgio Baldi – best dinner in LA
Soho Malibu House – favorite atmosphere
Alfreds – best matcha latte and we now have one in Pacific Palisades
Erewhon market – we would have to go because any best friend of mine would appreciate a meal from the prepared food counter
Zimmerman – a store opened in Pacific Palisades and I have an addiction so my best friend would have to join in with that too
Switch – a 20 minute drive from the palisades, but I love supporting small stores and these girls still understand customer service and have amazing taste
SELF CARE – (where the majority of time would be spent)
sweat yoga – (pre covid days) best yoga experience hands down
Noelle rox pilates – best pilates experience hands down
Vanessa Hernandez skin care – best facial in LA
Good Skin – best botox and the rest will be your little secret
hiking – pacific palisades has the best trails
Who else deserves some credit and recognition?
My husband and business partner and father of my 3 children 🙂
Thank you for keeping me in check when I lose my positive vibe, and grounding me when I am over stressed, and for trusting in my instincts with me.