We had the good fortune of connecting with Jason Carberry and we’ve shared our conversation below.
Hi Jason, is there something you believe many others might not?
That you don’t need to poll your customers to death about your new idea. When we created our current line of greeting cards many people said, that we should add color because that is what consumers want. Ironically, since launching we have had a lot of customers tell us how refreshing our line is, that it doesn’t look like everything else.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The vast majority of greeting card lines usually fall into one of two camps, very illustrative or rude and crude, our line is neither of these . Our line really stands out from many of the lines currently out there, in that it appeals to both men and women alike, who appreciate clean uncluttered design.
While seeking advice is important, I think trusting your intuition is even more important. If we had listened to what many were telling us we should do, our line would look vastly different than it does today. For a line that is not even two years old we have seen great growth and validation. Not only has our growth and validation come in the form of sales but peer recognition as well. As this year’s Louie Awards, 9 of our cards were finalists across 8 different categories, and was a winner of 4.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We have taken many family and friends on the unofficial Home Alone tour of Wilmette and the surrounding towns. So many movies from the 80’s and 90’s were filmed here and it is fun taking everyone around and showing them the sites. If we have them for more than a few hours we will often venture into Chicago where there is certainly no shortage of things to do. From museum hopping to eating and shopping, there is just so many fun things to do.
Who else deserves some credit and recognition?
My wife and business partner Hae Carberry deserves a HUGE shoutout. Along the way she has always been supportive when I needed it, as well as critical, which in some cases I think is even more important. I may be the one putting the time behind the computer to design our line, but her influence is all over our modern line of cards.