We had the good fortune of connecting with Jayla Shannon and we’ve shared our conversation below.
Hi Jayla, we’d love to hear more about how you thought about starting your own business?
So my business was started during the beginning of the Covid-19 pandemic. I had just graduated college in December of 2019, started working my first job and literally three months later Covid-19 caused me to lose that same job. I was spending a lot of time at home and literally depending on government assistance to make money. With me being home all the time, all I did was clean and one thing I loved to do after I would clean was to light a candle. Now, of course at this point I couldn’t go to the mall or even spend the money on Bath & body Works like i used too because I just didn’t have it financially. So one day I decided to buy a candle making kit and make my own candles in the meantime, After making a few batches at home, I realized that not only is this a calming and relaxing activity for me, but I could also make an affordable candle for people who couldn’t spend 20 on a single candle at the time. From there, Lovely Lumination Candles was born in an effort to provide people with an affordable candle that didn’t lack the quality (which is what happens when you buy really heap candles).
Let’s talk shop? Tell us more about your career, what can you share with our community?
By day, I am a publicist. I help individuals, businesses, and brands tell their story and build their name recognition online. Simply put, I get my clients in blogs/magazines, on the radio, speaking opportunities, and so much more. I’ve always known what I wanted to do from a very young age so when it came to going to college, I didn’t have a problem picking my field of study. I’ve always loved communication, so when I found a career where I can develop communication strategies and work with the media to better tell someones story, I FELL IN LOVE!
Since graduating college, I’ve worked several internships and contracted positions. I got clients placement in Black Enterprise, Sheen Magazine, Business Mogul Magazine, Travel Noire, & so much more! I will have to say those are some of my biggest accomplishments because I am young and new to the game. It could take people years to get placements in some of those publications, and I can say that I did it all in a year! I am so ready to take over the PR game on client at a a time but I am also ready to learn!
On the side, I have my candle business, Lovely Lumination Candles, where our motto is “LIKE OUR CANDLES, BRING FORTH LIGHT AND A BEAUTIFUL AURA TO ALL THOSE YOU COME TO MEET”. I am most proud of starting this business and sticking to it despite the pandemic and other factors that would’ve caused me to close up shop! I just released my spring inspired scents last week and they have been dong great! Summer is right around the corner and we have some amazing scents in store for you all! Be the light you want to see in this world!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would first like to dedicate my ShoutOut to my mother. She was the very first person who introduced me to candles and smell goods. So without her, I wouldn’t have developed an obsession at a very young age. I would also like to dedicate this shout-out to my supporters. Although I am still a very small-business, it is because of my supporters and customers that I am even able to speak with you today and share my story with the world. Thank you So much!
Instagram: @jaylakeeona / @lovelyluminationcandles
Other: TikTok/ @lovelyluminationcandles
Jayla Keeona Shannon