We had the good fortune of connecting with Jenifer Kramer and we’ve shared our conversation below.
Hi Jenifer, let’s talk legacy – what do you want yours to be?
I want people to remember me as a good person – honest, fair, genuine and decent. Interestingly, when I named my company, Jenerosity Marketing, I didn’t realize that generosity was core to my being; but, over time it became clear to me that the name wasn’t an accident. My company’s tagline is “We go above and beyond…” and this is something to which I try to adhere consistently.
What should our readers know about your business?
My business is a consulting business focused on developing promotional programs primarily between kids’ brands and CPG and QSR companies. I work in other areas like travel and leisure as well, but not quite as often. I would have to say that the attributes that set me apart from other consultants are my determination and my high level of integrity. I often joke that I am like a dog with a bone. I don’t give up until I successfully achieve what I am being paid to accomplish. I also work hard to live up to my aforementioned tagline by over-delivering on what was initially promised. I am always concerned about making sure that my Clients feel that they are getting an amazing deal when they hire me, regardless of whether or not I can actually close a partnership deal on their behalf. I would say that the biggest lessons I have learned are to trust my intuition and to trust the universe. Whenever I have been uneasy about a situation, it has almost always proven to be a mistake in hindsight. The instances where I have felt confident about moving forward with a Client or partner have always been the most productive and are also usually the most lucrative. In terms of trusting the universe, I do believe that things are meant to work out for us and that the worst thing one can do is stress or place undue pressure on a desired end result. Whenever I have trusted the process, I have been successful but when a Client has pushed for more than is feasible or in a shorter timeframe, it has almost always resulted in a disastrous return on investment for both them and myself. Finally, my path hasn’t always been easy but I have always persisted. I truly can’t believe that my business will be eight years old this January. The time has absolutely flown by and I am proud to claim many amazing brands and partners in my roster.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of my favorite things about Los Angeles is the diversity of activities, places to go and things to see. I would definitely start by planning our days in various areas of the city since each one is so completely different. On day one, we would go to Venice Beach. We could picnic on the sand, sunbathe for a few hours and then walk or bike on the boardwalk, checking out the bodybuilders at Muscle Beach. We would finish off with a great meal at a fun nearby restaurant like The Rose Venice or Superba. The second day, we might stroll along Abbott Kinney, shopping and taking in the local flavor. Again, there are many great restaurants in this neighborhood, including Yours Truly, Felix and The Butcher’s Daughter, so there are plenty of options for both lunch and dinner. We could even end the night with a nightcap around the fire pit at Gjelina. Day three, we would go to LACMA and see the modern art exhibits and then cross the street to the Petersen Automotive Museum to see the original Batmobile. If it is open when my friend is in town, we might also hop into the brand new Academy Museum where we could see Dorothy’s ruby slippers. This night, we might take in a movie at the Arclight Cineramadome on Sunset and maybe we’d have burgers at Stout or sushi at Waku Waku Sake Bar. On day four, we would start with a local meal at super healthy and fun Hugo’s in West Hollywood, followed by a hike up to the Hollywood Sign and maybe a visit to the Griffith Observatory. For dinner, we could dine in Los Feliz at one of the adorable and delicious cafes like The Alcove or Figaro Bistrot. Day five would be downtown Los Angeles where we would start with brunch at Otium. Then, we would visit The Broad Museum and take a ride down on Angel’s Flight to grab lunch at Grand Central Market before heading to the Central Library, checking out some of the art deco buildings along the way. At the end of the day, we would wander around the arts district and Hauser Wirth before finishing off with dinner at Manuela. We might cap off the evening with a ride down the outdoor slide at the top of OUE Skyspace or drinks at 71Above. Day six would be the obligatory visit to Rodeo Drive. We would have to window shop on the famous street itself after a delicious brunch at Nate ‘N Al’s. Then, we would head to the Beverly Wilshire Hotel for an indulgent spa treatment, followed by dinner at Mr. Chow’s where we would almost certainly have a fun celebrity sighting or two. On our last day together, we would head back to the beach but this time, we would go to the South Bay. We could enjoy ice cream as we wandered around Manhattan Beach after a delicious brunch at The Kettle. Then, we could go to the beach itself, wander on the pier and enjoy a few rays. At the end of the day, we could have a leisurely steak dinner at Arthur J’s or fresh seafood at Fishing with Dynamite, followed by drinks at the top of the Tower Hotel back up on the Sunset Strip.
Who else deserves some credit and recognition?
I would say that there are two people and an organization who have contributed tremendously to my success. First, my aunt, who has been my cheerleader and guiding light throughout my entire life. She grounds me, helps me work my way through challenges and supports me unconditionally. I think everyone needs someone like this in their corner in order to be, not only successful, but happy. The second person who has supported me in getting to where I am is my friend and life coach, Bri Seeley, who helped me to visualize how I wanted my life to look. I took a course with Bri in 2016 that focused my energies, thoughts and desires on attracting what I DO want, versus what I don’t want, in my life. It literally helped me shift everything from my environment and appearance, to my presentation and flow, resulting in a doubling of my annual business revenue in only one year. The third influence is an organization called PAX which focuses on relationships and partnerships. I got involved with PAX in 2005 and have been participating with them, in some form or other, ever since. The work they do and the techniques that they have taught me changed how I regard others and how I communicate to ensure that everyone is happy and that most situations result in a win-win all around.