We had the good fortune of connecting with Jennifer Walton and we’ve shared our conversation below.
Hi Jennifer, we’d love to hear about how you approach risk and risk-taking
The vast majority of my career has involved a great deal of risk taking. Apparently, there is a risk taking gene and I am sure that I have it. I have always reached out to people, expecting that I may get no answer at all and then when I do get a response, I am quite pleased. When I reach out for a job that I think might be unattainable and end up getting it, I feel very satisfied. It makes me want to continue taking risk to provide work not only for myself but for hundreds of other people.
What should our readers know about your business?
I created LA Curbside Entertainment in May, 2020, during the pandemic as a way to bring live entertainment to people safer at home. I’m excited that we have about 10 performances a month and have brought joy to many different neighborhoods throughout Southern California. When most were really suffering emotionally from being sheltered at home, I knew we had to do something! People were starving for mental and emotional healing, which contributes to a strong immune system. Connecting with others is very important. Prior to COVID19, I already had and still have a business called Instrumental Casting, started in 2008 which provides musicians for commercials, tv shows, movies, music videos, live performances and recording sessions. Biggest lesson I’ve learned is to keep moving forward, even if people think what you are doing is impossible. Building anything worthwhile takes time and effort.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite spots are in Long Beach and in Hollywood. In Long Beach, my favorite spots are Belmont Shore for the beachy feel and for the dining, especially at George’s and Open Sesame. I also like Long Beach’s 4th St also known as Retro Row for the eclectic shopping experiences there. In Hollywood, my favorite restaurants are the iconic original Miceli’s, the oldest Italian restaurant in Hollywood where I’ve been going with my family since childhood. My father was born and raised just down the street. My second favorite restaurant is a hidden gem, called El Caserio, just off the 101 at Silverlake. They specialize in a blend of Italian and Ecuadoran food and the ambiance is very special. You enter through a large wooden door with a large handle, as if you are entering the lower level of an older sea vessel. The bar area is intimate and welcoming. They have a large room, hidden by wooden glass coverings, for meetings or family gatherings. You would never know it’s there unless the windows are revealed. The outdoor patio area features a beautiful fountain and a large full grown tree which provides shade and a sense of calm.
Who else deserves some credit and recognition?
I’d like to thank my family for instilling a love of music at an early age. My father, John Biggs, is a retired composer and teacher. My mother, Salli Terri, soloed on a Grammy Award winning album in the late 50’s and had a long, successful career as a vocalist, arranger, and teacher. My sister, Adrienne Biggs, is a violinist as well and continues to give me inspiration.