We had the good fortune of connecting with Jenny Loya and we’ve shared our conversation below.
Hi Jenny, what role has risk played in your life or career?
I have lived with anxiety my whole life. Risk-taking for me in my personal life is pretty minimal as I overthink everything. My photography career has been totally opposite. I love taking risks and trying new things to get that perfect shot. It has truly been an escape, and honestly, I think the greatest creativity comes from risk-taking. When working with clients, I want to give them the best images I can create. That makes me jump out of my comfort zone and into a place where I am ready to try anything.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My memory is not great so for me, photography is a way to preserve everything. I was obsessed with faces from an early age and I would stare at picture albums for hours as a child, but it took me a while to realize I was a photographer. I picked up a camera 17 years ago and have never really put it back down. To me, everything I look at is a potential shot, whether it is a couple, a baby, or a landscape. My career started when friends, seeing how I was documenting my own life, wanted me to help them document theirs too. When my second son was born I started my official photography business and it took off from there. I have actually had to do very little advertising thanks to word of mouth. Challenges for me early in my career were setting boundaries on what I would shoot and what I wouldn’t and learning how to charge family and friends without feeling guilty ( I don’t any more!) I never stop learning. I never think there is not some way I can improve upon my trade and I will always look at it that way.
My brand is about connection and beauty. I love having a family come to me with a difficult child who has never enjoyed the process before and leave the session telling me how much fun it was. I have a way of making people comfortable right away so we can get past the akward part fast and get right into making beautiful images.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Griffith Park to roam and explore and then Bob’s Big Boy for dinner. The LA Natural History Museum and The California Science Center. A trip to Knott’s Berry Farm and drinks at Downtown Disney.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am mostly a self-taught photographer, but there are so many great resources online for photographers starting out. Early in my career, I joined a group of photographers from a Facebook group. We would go out and shoot together and give each other tips about locations and editing styles. Youtube has amazing tutorials. SLR Lounge is amazing for learning lighting and posing techniques, and Ken Rockwell has been wonderful for reviews on cameras and lenses.