We had the good fortune of connecting with LaynoProd and we’ve shared our conversation below.

Hi LaynoProd, we’d love to hear about how you approach risk and risk-taking
Risk is necessary for success and growth in the music and entertainment industries. In other professions, you can play it safe. However, the more I took risks in my career, the more I grew and got opportunities. In the music industry, as a producer and artist you have to be comfortable with failure. Many top CEOs and artists we look up to that are successful have failed more than us and have taken more chances. Once you take a risk and fail and it doesn’t work out for you, you learn more and are able to improve yourself, but if you never took that risk, you would have never learned how to improve.

When I take risks with my time, money, and craft, it opens more doors for me in the music industry. For example, I got a great music tech job straight after graduating college because I took the risk of going to college, taking certain classes, and putting myself out there to network and meet people who I would have never known would give me that opportunity. That music tech job was a risk in that I had to learn to live in another city and that it was a field I had a lot to learn to. I met some key audio engineers, producers, and businessmen during that music tech job that have led me to more music opportunities until this day.

After that music tech job, I decided to end my internship because I wanted to pursue more of my producer and artist career. If I didn’t take that risk, which was huge because I was earning a lot then and it was comfortable, but once I took that leap of faith and risk my comfort, a couple months later I landed a music producer and sound design job that I was more interested in. This music producer and sound design job is currently bringing me new streams of income, allowing me to meet and build relationships with people in the industry I look up to, and helping me grow my fanbase as a producer and artist within social media. If I played it safe all the time, I probably would be stuck in a situation that’s comfortable, but I’m not happy. I love taking risks, losing comfort to work harder, and doing music for a living.

Alright, so let’s move onto what keeps you busy professionally?
As the producer & artist LaynoProd, my art is soulful, fun and laidback. I’m set apart from others because I’m very comfortable and confident in being myself, and it translates in the music production (audio), the vocals (lyrics and messaging), and the visuals (pictures and videos I post including my film photography). I’m currently 23, Filipino-American born and raised in the San Fernando Valley, Los Angeles, California. My music is soulful, melodic trap mixed with chill, Westcoast rap. I grew up to my parents 70s and 80s music and my older siblings 90s and 2000s R&B and Hip-Hop. I have a wide music palette including genres such as G-Funk, R&B, House, EDM, Trap and K-Pop, and they all influence my sound.

In 2011, as a Freshman in high school I learned how to produce and record on FL Studio, often collaborating with my cousin Russell Groovy. I was always into visual art like drawing and Graffiti, but at 13 years old I got into creating and releasing my own music. My peers and I also grew up to social media such as Youtube, Myspace, Facebook, and Instagram, which allowed me to collab and network with creatives across the globe. My earlier sounds were heavily influenced by Boom Bap, 90s golden-era hip-hop, and alternative hip-hop especially “Youtube rappers”. In 2017, as a Junior in college, I started getting into Trap music, and Kanye West and Travis Scott started influencing my overall sound as a producer, artist, and visionary. In 2019, I graduated at the USC Thornton School of Music with a major in Music Business and minor in Audio Engineering, which led to me interning for the music tech company McDSP. In summer of 2020, I started working for the sample pack and record label Producergrind as a Booking Manager, Sound Designer and Content Creator and have been growing with Team Producergrind until this day. You can find my music and work on Youtube and Instagram at LaynoProd.

I got to where I am professionally by hard work, taking risks, and consistency and love for the craft. It’s not easy. I failed many times, had major setbacks, and faced many sacrifices and consequences. However, my love for creating art pushes me each day to keep the marathon going as Nipsey would say. I am consistent with my art and putting myself out there, working with others, and building my brand. I have a long way to go, but I won’t give up because I would do all of this for free. The fact that I can now make multiple streams of income through my art is a blessing that I won’t take for granted and will work even harder for.

Major lessons I’ve learned are:
-if you are going to compare yourself to others, do it for motivation to work harder and improve yourself, not envy
-trust your gut
-take time each day to show gratitude and count your blessings no matter how small (others have it worse than you when you put things into perspective)
-don’t be afraid to ask for help, as long as you work on your skillset and can provide value consistently
-be genuine, be honest, and be confident
-practice your art everyday
-you are the average of the 5 people closest to you, so surround yourself with people who are better and who you are trying to learn from
-never stop learning and celebrating and rest is fine (and even helpful for more productivity) but don’t get too comfortable and drop the ball
-try out other things, as a creative we cannot get boxed in
-travel and see new places and meet new people, it’ll change your life

What I want the world to know about LaynoProd is:
1. gratitude. thank you God!
2. I’m a producer and artist who enjoys the craft and loves working with people who are the same and constantly learn and teach
3. I’m a Filipino creative and represent the San Fernando Valley 818 LA Cali Westcoast lifestyle where ever I go

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Week Long Trip: Sunday Day 1 – KBBQ at Pine Tree in Northridge or Meat Love in Ktown Los Angeles
Monday Day 2 – Hang out and make music at The Wet Room (Russell Groovy’s Studio)
Tuesday Day 3 – Ave 26 Tacos in Lincoln Heights best street tacos in LA
Wednesday Day 4 – Malibu hikes and Venice Beach for sightseeing
Thursday Day 5 – Krua Thai for late night Thai food in North Hollywood
Friday Day 6 – Pho Saigon in Chatsworth for the Vietnamese Coffee and Banh Mi
Saturday Day 7 – Grand Central Market in Downtown LA

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to my USC Thornton School of Music mixing engineer professor Brian Malouf Shoutout to my USC Thornton School of Music producer professor Richard “Wolfie” Wolf
Shoutout to the mixing engineer I learn from, look up to, and had the privilege of working with David “Yungin” Kim
Shoutout to my former boss at McDSP audio plug-ins Colin McDowell
Shoutout to my current boss at Producergrind sample pack/record label CEO Dylan
Shoutout to my family, friends, and music producer community on Youtube and Instagram for supporting me
Shoutout to God for loving me

Website: https://linktr.ee/LaynoProd

Instagram: https://www.instagram.com/laynoprod/

Linkedin: https://www.linkedin.com/in/laynoprod/

Youtube: https://www.youtube.com/user/LaynoProd

Other: https://open.spotify.com/artist/6uI8vPbWp64GO2ymjgVsGR?si=Ur7ZxxeETaOMQznADQllIg&nd=1

Image Credits
Film Photography by Paolo Panlilio @potato.paolo and James Layno @laynofilm

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