We had the good fortune of connecting with Jessica Franz and we’ve shared our conversation below.
Hi Jessica, where are your from? We’d love to hear about how your background has played a role in who you are today?
I’m from Germany, so everything they say about it is true: we are very punctual, organized, matriculate and efficient people. Growing up, I didn’t even know how much so – until I grew older and started traveling. Every culture is beautiful though and it’s so enriching to learn from each other. Since I’ve lived in the U.S., it freed me from much of the rigid and overly planned approach to everything. It came with a lot of pressure I wasn’t aware of… The German in me will always be very reliable. Now, I am more relaxed about everything though. It’s amazing. Moving here, triggered a process to decide who I wanted to be in the end. We’re also very fun, easy going and love adventure. Europeans, in general, have a more “work to live” attitude. It’s interesting how this is finally shifting a little here too now because people have more time and can work from home since the pandemic. It’s a wonderful thing to witness.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve learned, having certain German qualities, makes me stand out. Those include punctuality, speed and efficiency. I took those for granted but have come to realize, they’re very appreciated. Photoshoots can be very stressful, so it helps to book someone you can rely on. The love for the art of photography and always trying to find new creative photo opportunities, drive me. That curiosity is part of my personality. For that reason, I constantly research new things I want to try or incorporate. It keeps things fresh for me and the clients. When I started my business, it was a challenge for me to understand what clients expect, how they tick or how to solve problems. It took me a moment to get the hang of it and find the right approach to it. Just like anything, it’s hard to get experience without experience but the workaround is preparation. Asking people for help or finding the information myself online solved a lot of that.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
That’s a difficult question to answer – because L.A. is so big and versatile. It would depend on the friend! The tourist version would include Hollywood Blvd., Griffith observatory, Rodeo drive, The Grove, Urban Lights, Pink’s hot dogs, In’N’Out Burger, Venice beach, Malibu and Santa Monica pier, I guess. Then there are my own personal favorites such as Sushi Yuzu, Aroma cafe, Lake Shrine, Eaton Canyon, El Matador beach, Cafe Gratitude, Porto’s bakery, The Red Lion, Malibu Creek state park, Venice canals or The Edison.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It would be impossible to list everyone who has supported, helped and pushed me to where I am now. There are too many to thank. In fact, it’s one of life’s great mysteries who plays what role in what person’s life, I believe. A lot of special people have crossed my path that have led me into the right direction. I wasn’t always ready for it but are we ever? I also believe that whatever we give, comes back to us too. It’s something I’m paying a lot of special attention to these days. And no matter how big the support: we can’t get anywhere without our own work, dedication and courage. So I guess the Shoutout goes to all my guarding angels who have and will accompany me on this crazy journey!
Jessica Franz Photography