We had the good fortune of connecting with Jordan Gray and we’ve shared our conversation below.
Hi Jordan, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
I had a conversation with my father one day. I asked him what he thought I should do when I’m faced with fear. He told me that you just have to do it, don’t think about it, just take that leap. I think that’s they key. If this is something that you love wholeheartedly, something you wake up thinking about and it’s the last thing on your mind before you sleep, you shouldn’t let anything deter you from it. Forget what other people say, because they’re speaking from their own personal perspective, not yours. They don’t have the same hunger, passion, and drive as you do. This is your dream, your purpose. Not anyone else’s. It’ll take time, dedication, patience, and most importantly, persistence. Nothing worth it comes easy, and if you don’t reach the height you want or obtain the thing that you want when you want, it just means your not ready for it yet. Not that you’re bad at it or it isn’t for you, its just not your time yet. Keep going, always. Foot on the gas, don’t ever let up, and surround yourself with people that love and support you. That’s it.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Music has always been the most influential part of my life, it’s been in my life since I was 5 years old listening to Ciara and Michael Jackson. I’ve always been passionate about music, but it wasn’t until middle school that I realized that I wanted to make a career out of it. I started writing my own lyrics around when I was in 7th Grade. My mom got me multiple notebooks, and I fill them up within a matter of weeks. I had alot to say, even as a kid. I was, and still am, heavily influenced by artists that speak about their emotions and things that they go through. That being said, I’ve never had an issue figuring out what to write about, because I just translated what I thought in my head and what I felt in my heart. As I’m writing this, I realize I’m making it sound like I only write slow , introspective songs. All though I do more than my fair share of those type of raps, that no where near describes my entire discography. I also have a vast amount of songs where I’m confident, communicating my skill and demeanor in a braggadocios way. I love flexing my lyricism and rapping ability, and I improve every day. Part of my artistic expression is always opposing the status quo you hear on the radio, that holds emphasis on money, cars, drugs, and misrepresentation of women. I don’t hear enough of the things that matter on the radio, and as the people say, you have to be the change you want to see. So thats how I pioneer myself and my art. I guess you can technically say I started producing around my freshman year of high school on Abelton live with an old launchpad my friend had lent to me. It was a time full of fun and wonder, I deeply enjoyed toying around the platform and using the various things I had around me to make beats, and I still do to this day. My producing side didn’t get serious until my 16th Birthday, when my mom got me my first MacBook Pro. This was perfect timing, because around this time is when I felt myself coming into my own as an artist. I started producing on Logic Pro X, this is where I started to make the beats people who sold out shows would ask about. All it took was creativity, dedication, and staying true to myself, instead of trying to recreate what I feel like is popular right now. Fast-foward to now, I’m on my way to where I want to be in life, with thousand of streams and fans behind me that love my music. I’m beyond grateful for where I am right now, even when I know it only makes up a fraction of where I plan to go on my journey. Part of being successful is acknowledging where you are in the moment, and noting the milestones. Alot of people get caught up in this chase for fame or money, which in the great scope of things, only greats temporary happiness. You’ll only get to the top by valuing what will give you internal happiness for the rest of your life, and passing that onto others. It wasn’t always like this. I used to doubt myself, and to a certain degree, I still do. It almost impossible to not be self critical of yourself, it’s apart of being human. It’s only magnified when your purpose is to show your talent to the world. This frightening me, and I found myself searching for acceptance from others, especially those that I held to a high regard or cared for deeply. When, in reality, I was ignoring the one person of whom’s acceptance mattered the most. Myself. As soon as I realized that, I started to not only recognize my fears, but conquered my fears by making peace with them. Do not let your life be controlled by your demons. Instead, shine a light on the qualities that make you and make others smile. Then teach others to do the same. Follow your dreams, and don’t let anyone else take you off path. Someone once told me, if you’re running a race, are you going to stop in you tracks because of what someone else said on the sidelines ? No, because they’re not running the race. You are.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I currently reside in one of the suburbs of LA, which is Fontana, California. So if he or she was in my city, I’d take them to Jessie Turner to hang out, for sure. I take them on a hike through Etiwanda falls to see that beautiful waterfall. I’d take them to the iconic malls here of course, which would be Victoria Gardens and Ontario Mills. I’d show them my middle school park where everyone hung out after school waiting to be picked up. I’d take them to Mod pizza to eat. Or I’d take them to the Hat for a pastrami burger with fries. The parties here are crazy for sure so that’s a highlight of course. Victoria Gardens is a staple in my town, if you live here and haven’t been to VG’s, you don’t come out of the house.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I hope this isn’t to selfish but the first person I’d like to shout out is me ! Make sure to go follow me on Instagram at _akathekid_ and check out my song called Nike by The Kid produced by yours truly, and stream my song coming out on the 26th of October called Worldwide. I’d also like to shout out my team, eli, kylan, moises, van, the whole collective. Make sure to follow Eli on the socials to at yaya beatz. Shouts out to my friends, family, fans, and everyone else that’s supported me through this journey ! We have a long way to go and I wouldn’t be doing it without you.
Moises Reyes Kylan Jackson