We had the good fortune of connecting with Jose & Nayeli Cardenas and we’ve shared our conversation below.
Hi Jose & Nayeli, what was your thought process behind starting your own business?
I saw a huge gap in quality video production. I felt as if people were being cheated out of their memories. I have 15 years of experience now so I wanted to help anyone who wanted a skillfully crafted video. “Why start something if you aren’t going to do it well” has been a principle of mine to start Milestones of Love. We use new technologies to capture, archive, and tell a story to propel our business forward to the future. We are looking into new styles and edits to stay relevant with the times and not stay stagnant. We are always learning and growing on a personal level as well as at a business level. Every film we create is made to tell your story so, we put our utmost care and love into our films and don’t take shortcuts. A lot of emotion goes into it as well I find myself tearing up while I’m editing because it’s such a beautiful experience.
Alright, so let’s move onto what keeps you busy professionally?
Our art is to document and film parts of the story as it is happening in real-time, and then edit a highlight film for the client to relive their wedding day. What sets us apart is that we take a 2 step approach to our films. First, we are there to document as much as we can with all of our cameras, and second, shoot small details that support the story. We believe that there are stories inside stories in our films that make them personal to each and every one of our clients. We combine art and technology to ensure the memories have a back of a backup. It is pretty awesome and nerdy. We are really proud that in such a short time we were able to build a live-streaming mobile station for live events. Everyone who has seen it is very impressed because no one has one like it. So far we have live-streamed weddings, church mass, and some funerals. We are ready to take on bigger projects though. Getting to where I am today wasn’t one specific event or thing, it was a collaboration of things all merging together. I asked a millionaire what it took to make it and he said, “Don’t quit, keep going.” At the time I felt as if the statement wasn’t good enough like was that it? it’s funny how things work out when looking back because now I get it if you keep going forward, you eventually find a new way and it’s going to change your outlook on everything. Overcome the challenges by making them assets, and honestly believing they are there to learn from and not to take them as failures. Never forget why you started your business or what you wanted to do with it and focus on it, because that is what is always going to draw you back into why you do what you do. Some lessons I’ve learned are that listening to books will rapidly increase your knowledge. Talk to everyone you know about your business. Take courses and talk to people who are in the same industry. Help someone who needs help in your field and you will be amazed at how it feels to give back. Don’t make assumptions, and if you need clarification you can always ask questions. It is ok to agree to disagree. Not everyone is going to like you, so don’t stress too much, do your best and rely on something beyond yourself. I started Milestones of Love to make amazing videos, and each video that we produce has part of our soul. I came to the realization that these memories are going to outlive us and will be seen by future generations.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1 We’ll start off by taking a scenic drive through Palos Verdes coastline it honestly seems like a vacation every time we drive that road. We would drive to Point Vicente and take some photos and video and pop the drone off to get some breathtaking aerials of the coast. We have to eat pizza at Red West for sure because that spot is one of our favorites in the area. Day 2 We’ll go to my mom’s house and eat some authentic Mexican food tacos al pastor with her secret marinade that she makes & won’t give it to anyone. We’ll take another drive to San Pedro’s Sunken City and check out all the fallen road and tagging. Day 3 Sushi in Long Beach Octopus and ride bikes from Long Beach to Huntington beach Day 4 We’ll have food at a taco truck in Gardena called “El Antojito”. They have great seafood and ice cream and fresh juices. Then we’ll go to Krispy Kreme around the corner and get a dozen donuts all assorted because we like to mix it up. Day 5 ,6 & 7 A road trip up and down the coastline to camp and visit missions. We’ll eat some delicious meat from La Venadita that we pre-packed in our coolers. We can tell camp stories and stare at the night sky and have deep conversations and relax. We’ll make time-lapses videos of the night sky and take a ton of photos and make a fun video for us to have for years to come of our little adventure.
Who else deserves some credit and recognition?
Remembering everyone who has and continues to help us puts me in such a place of gratitude gets me a little emotional. First of all, I want to thank my mom for showing me the value of hard work and always being there to listen to my dreams and supporting me through my crazy journey. A shout out to my wife for encouraging me to quit my day job and pursue my dreams of starting Milestones of Love. To our kids who love us unconditionally, and I hope to to one day support them. My daugther told me “I love your work!” and that melted my heart. Huge thanks to my mother in law that when I was super broke and had bad credit, let me borrow her credit card to rent gear sinc ethey wouldn’t let me rent anything. Thanks a lot to my friend Aaron for being my editing mentor since 2005. Also Angel for always beign downt o shoot any project, big or small, and becoming a valuable asset to our team. To each one of our clients who helped support our dream by believing in us, in making us a part of their story. Thank the Universe for my most unimaginable dreams come ture, and for helping manifest the life I always dreamed.
Image Credit in order 01 – 09 01 Milestones of Love 02 Milestones of love 03 Tommedia 04 Rhea Ashlynn Photography 05 Marie Lafranque Photography 06 Atheron Media Group 07 Atheron Media Group 08 Atheron Media Group 09 Atheron Media Group