Meet Josh Choo | Producer & Artist

We had the good fortune of connecting with Josh Choo and we’ve shared our conversation below.

Hi Josh, how has your perspective on work-life balance evolved over time?
Work life balance is something that did not really register in my mind as a creative until halfway through college. Throughout my freshman year I was involved in so many exciting and inspiring projects but I experienced imbalance that lasted until my sophomore year. I think there is difficulty for creatives to distinguish what is “work” and just “life” activities. For me I had to reassess what were things that I would put in my schedule and why. Whether it was practicing instruments and writing music, or decompressing playing video games and working out, I had to decide what I was focussing on for my mental survival. Learning to be honest about what I really cared about was a lot harder than I thought because of how many “opportunities” were becoming available to me. The value of “saying no” was something I had to learn, but also being accountable to filling that time with productive self-growth instead. My life is always changing and being in tune with my feelings in the “now” is something that is necessary to making decisions.

Alright, so let’s move onto what keeps you busy professionally?
My artistry is expression of who I am, including my thoughts, feelings, and beliefs. I did not create my own music for a long time because I wanted to make sure that my intentions were true to my own life. In the music industry it is easy to copy trends and reflect what you are a fan of, however I never knew what was “allowed” for me to say. As an Asian-Hispanic American, I have never seen anyone like me in entertainment. There was no blueprint for how to be accepted in any social situation. There are so many misconceptions people have about me and I never knew how to put them in to words. Self discovery was necessary in order for me to formulate educated opinions about how to participate within the many cultures I am a part of. Every project that I am a part of I try to make sure is productive for myself and minorities. I do not consider myself a voice for anyone but myself but simply care about making sure others feel like their voices have value and are included in conversations. Whether or not people listen is not really a concern of mine, the right to express oneself as a human is the priority.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m from Anaheim, CA and grew up driving and traveling throughout socal. My favorite beach is Crescent bay, Laguna Beach but also San Diego (duh). For food I gotta rep a lil spot in P-town (Placentia, CA) BnC burgers asada fries are undefeated, but also King Taco in Long Beach is a solid go to for me. I guess it just depends on what you tryna get into but we always gonna have a good time.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The friends I have made throughout college have been pivotal to my growth and success to this day. Devin Smith, Isaiah Thomas (Zay), Paul (Papabear) Johnson, Amanda (Nami) Bradshaw, and many more. Real friends and family are crucial to staying inspired and impact who you are. Community is everything.

Website: joshchoo.co

Instagram: josh_choo_

Facebook: Josh Choo