We had the good fortune of connecting with Joshua Beever and we’ve shared our conversation below.

Hi Joshua, can you walk us through the thought-process of starting your business?
My thought process behind starting my own brand was that there needs to be more brands creating quality pieces the right way, without sacrificing methods of sustainability. I knew by creating my own brand it would allow me to direct the whole process of how things are ran from the thought of, to production, to the promotion of the garments. Being able to oversee and interject at any time through the process allows me to ensure everything is made exactly as I want and in a way that isn’t harmful to the environment.

Alright, so let’s move onto what keeps you busy professionally?
It’s a sustainability-focused brand. I run a one man shop where I make natural dyes from fruits, vegetables, and other plants to dye m hoodies, pants, and t-shirts. I also started hand-printing graphics to expand on my ability to create. I now use water based inks as a healthier alternative to the plastisol based ink I used to press t-shirts with when I started printing. Receiving support from ASU’s Josh Christopher through posts on his Instagram and features on @leaguefits, @slam, and @ballislife really helped create a demand for the naturally dyed t-shirts and cargos from my first collection. I spent a lot of time networking and doing what I could to get different players across the NBA a package of things from my brand. I ended up being able to coordinate with Terrance Mann’s stylist to get him a pair of cargos to rock during the NBA Bubble where he was reposted on @leaguefits, a page highlighting the best dressed players in the NBA. My brand isn’t huge but it is ran exactly how I want it to be, sustainably produced with products important and interesting to me.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
To eat we’d be going by papas or pedros tacos and Lupe’s for some Stoner fries, Gu Ramen , In n Out and Ted’s also. We would play tons of basketball and go to the beach most days, stopping by different trade posts, thrift shops, and markets on the others. I’d make sure we went out On a couple hikes in the canyon by my house to hike to Top of the world in laguna beach. We’d be spending a lot of time outdoors but would have time aside during the week to have some competitive madden or 2k games. I’d not be taking my buddy out to go get drunk but would be taking them by some of the best dispos around me in OC to help them get lifted ⛽️

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I genuinely keep a small inner circle, I got my girlfriend Stephanie and a few close homies that I really keep up to date with. Other than that, all glory goes to God, I’m nothing without my strength from him. Having a strong spiritual connection with him has allowed me to stay true to myself and worry about what is most important to me. David and Charlie are two buddies I played b-ball with back in the day, hygge would really be nowhere without them, they helped pay to push through my first line of cargos. My biggest inspirations in fashion are A$ap Na$t and Saeed of Story mfg. Jake Booth of WHR is another friend/ role model who continues to impress, amaze, and inspire me as a creative.

Instagram: @embracehygge_

Other: Website coming for the release of collection 2.

Image Credits

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