We had the good fortune of connecting with Justin Emord and we’ve shared our conversation below.

Hi Justin, how do you think about risk?
As an artist, risk is introduced as soon as you dare to dream. Whether it’s going on your first international tour, or rock climbing in the darkest of desert nights to capture the perfect photograph, risk takes on many different forms and on many different levels. For me, I’ve always been a proactive type of person and would regret not doing something more than I’d regret doing something and possibly not getting the results I expected or hoped for because at least I tried and gave it my best effort. They always say you miss all the shots you don’t take and that’s something I try to live by in both my creative and personal life and thus far, I think it’s served me well. Without risk, I wouldn’t be where I want to be.

Alright, so let’s move onto what keeps you busy professionally?
For the last ten years, I have been the bass player for Love and a .38 . The band started with a shared common love of 70s guitar hero, riff based rock and roll. Together, we’ve played festivals with the Doors, Marilyn Manson, and Slash while playing shows in Mexico, Canada and Sweden. Though lineups may have changed, the common goal and love of music has always remained, grown and helped us persevere. Over the last few months, a side project called The Pride has been reborn with myself, Ryan Hudson handling lead guitar duties,Brian Sheehan on Drums and original .38 bassist Daniel McGuffey handling rhythm guitar and lead vocals. Together, our sound is modern, ranging from Wildhearts pop rock sensibilities to drop tuned 12 bar blues. As a musician, it’s been a fun ride exploring new sonic territory and adjusting my writing approach accordingly. Being in a band is hard work, but the good times and good shows make it all worth it in the end. There truly isn’t anything that feels better than being on stage with your guys and feeling the energy off a crowd. Those are the moments I live for. Along the way, I’ve learned that there’s no substitute for a good hustle. Nobody is going to work harder for you and fight for you more than yourself so if music is what you want to do, you gotta give it 200%. New music from Love and a .38 and the Pride is coming this month so stay tuned for those drops!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If there’s one thing I love to do, it’s a good bar hop. One of my favorite local dives is Pineapple Hill Saloon. I was part of a Tom Petty Tribute Memorial after he passed away and we held the event there. Pretty much been a regular of that bar ever since. I’m also a huge sucker for Tiki Bars, one of my favorite locals being the Pacific Seas at Clifton’s in downtown LA. A bar list also wouldn’t be complete from me without the one and only Trader Sam’s at the Disneyland Hotel. I’ve been going there for so many years, and with different music related events putting me in the vicinity for some pre game or post game libations, the Skippers figured out very quickly I was a musician. So naturally, they created a signature drink called the Love and a .38 which runs pretty heavy on Jack Daniels, because of course. Throughout quarantine, I’ve also stepped up my photography which has given me a justified excuse to get out and explore more so we’d definitely have to take a trip out to Joshua Tree or the Angeles Forest for a change of pace and scenery outside of the concrete jungle of Los Angeles.

Who else deserves some credit and recognition?
I would first like to thank my elementary music teacher, Judy Taulbee who instilled in me a passion for music, while also continuously challenging me and having me rise to the occasion constantly throughout my studies. I’d like to thank Eric, Claire and everyone at the NAMM Foundation for allowing me to take on a role in their music advocacy efforts to give future students just like me a chance to learn and thrive in music. And of course, I wouldn’t be where I am as an artist without the generous support of my sponsors: Fender Guitars, Taylor Guitars, GHS Strings, EMG Pickups, Hipshot Products, Graphtech Guitar Labs, Get’m Get’m Straps, Grover Allman Picks, Gator Cases, Stage Ninja Cables, Ashdown Amps, Voodoo Labs, Temple Audio, Barefoot Buttons, Stage Clix and Maxon Pedals.

Website: http://www.redbubble.com/people/jecraftworks
Instagram: justin_emord
Twitter: justin_emord
Facebook: facebook.com/loveanda38
Youtube: youtube.com/loveanda38
Other: www.loveanda38music.com instagram.com/followthepride facebook.com/followthepride

Image Credits
Rock With You Photography, Eye Shutter 4 U

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