We had the good fortune of connecting with Justin Ramirez and we’ve shared our conversation below.
Hi Justin, is there something that you feel is most responsible for your success?
Mentorship has been the most important factor to building a successful business. When you start a business you are committing yourself to an ongoing learning process. Everyday I learn something new. The mentors around me help provide the “north star” through this process. When I fall, when things break, when I hit a wall, my mentors seem to offer the right words that help me find a way to move forward. I believe that I have become more gritty because I carry an obligation to earn their respect by staying the course and finding my way to success. Remembering that my mentors have families, business, their own obligations but still find time to share experience, wisdom, and strategy with me provides a sense of humility that I use to push through the difficult times of the entrepreneurial journey. Some of the life principles and ethos I live by have been adopted from the advice of my mentors.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am co-founder and CEO of a consultancy called Plyte. We help emerging artists turn their craft into a career. We blend quantitative and qualitative data to coach artists to their next stage of growth. Smart Artists Own Their Music. Successful Artists Own Their Business. We help you with both. We provide you with the knowledge, community, resources and connections to shift your craft into a successful career. Building our brand was one of the most challenging and rewarding journey I’ve been a part of. The biggest lesson learned is that early on in your venture, the first iteration of our product will be pretty bad. You will get something wrong, and when you go to your mentors or peer group for feedback someone will try to convince you to quit. Their feedback will be focused solely on the things you got wrong and why you should stop now to save time and energy. They will not attempt to help you understand where to pivot, they will not suggest or recommend alternative solutions, and they definitely will not open any doors to help you break through. I’ve learned to fire this type of peer or mentor. Good advice and smart mentors focus on solutions, not the challenge.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am based out of Playa Vista, Los Angeles, so the first thing we would do is grab a coffee from Cafe’ Solar and check out Silicon Beach! My friends and I usually geek out over the latest tech startups in the area. Next we would grab a bite to eat in the marina for lunch. Shake Shack never disappoints! Lastly, we would head down to Santa Monica Pier and watch the sunset on the beach boardwalk, they usually have a concert too!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to shoutout my wife and family! They have been beyond patient with me. As a business owner, you expect immediate results but the truth is that you must be extremely patient when it comes to your expectations around your business growth. My wife and family encouraged me even when things didn’t go according to the plan. They deserve a shoutout for that! My Founding team deserves a shoutout! They sacrifice daily to keep our goals alive.