We had the good fortune of connecting with Keri Dixon and we’ve shared our conversation below.

Hi Keri, is there something that you feel is most responsible for your success?
The most important factor behind my brand’s success would be my overall determination. To even start a business you have to be prepared to persevere through anything and keep a level head. My determination has helped me build great connections that I could only dream about! Finding all of my clothing, my web design, and even photoshoots, we’re all things I was determined to make happen by any means. There were plenty of doors closed in my face, tons of people who expressed their doubt, and just overall negativity. However, knowing how determined I am to succeed puts everything else in my rear view.

What should our readers know about your business?
BeyondSlay Boutique incorporates all sizes and offers virtual consultation as well if you have any questions regarding anything you choose to purchase. To me, this sets a new bar because I’ve always wanted to be able to know my clothing will be true to size, or that my accessories would look the way they do online. Now that I have my own business, I figured this would be the best way for people to feel comfortable in what they are purchasing. I get the best feeling after helping someone choose what best suits them.

To be where I am today business-wise was not easy. Success doesn’t happen over night. I started this business and a month later my grandmother passed away. It left me feeling like I should just give up but I couldn’t. I’ve had long days and sleepless nights working on different ways to advertise myself, consistently fixing my website, and of course budgeting. I asked plenty of people for advise and used Google and YouTube for people I could not ask directly and gained so much. I was able to overcome so much by simply putting myself out there to gain more knowledge, truly retaining that information, and putting it into action.
I’ve learned to not be afraid of failure. Just because something didn’t work out doesn’t mean you can’t try again with a new plan. My failures have taught me more than my success has. Also is okay to ask for help. None of us know everything and that’s perfectly alright. We have peers and mentors for a reason. Even a stranger is willing to give advise believe it or not. Lastly, please watch your costs! Don’t just spend and not charge accordingly. It’ll save you so much if you take your time and budget.

Growing up in New Orleans and having to relocate and start over, people treated us like outcasts. My brand is the exact opposite. I want everyone to feel included and amazing. I’ll continue doing what I love and that’s to help everyone feel better after shopping with us. What I want everyone to know is that I’m still only getting started. I can take BeyondSlay Boutique further and I will.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As cheesy as it may sound I’d only want to take people to one place in LA (other than Disneyland), the beach! Being by the water is so tranquil and relaxing. The way we’re set up we’ll just bring food and drinks with us there ! Who else deserves some credit and recognition?
There aren’t enough words to thank everyone that’s been here and helped me. Between my spouse, an abundance of family and friends, I couldn’t feel more blessed. I do want to highlight my mom and my spouse though. They invest so much in me just through pure motivation and I could never thank them enough.

Website: www.beyondslayboutique.com

Instagram: https://www.instagram.com/beyondslay__boutique/

Twitter: https://mobile.twitter.com/BeyondslayB

Facebook: https://m.facebook.com/BeyondSlay-694930790947672/

Youtube: https://m.youtube.com/channel/UCJ6A9kI0aum-xTQURnK7d3A

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