We had the good fortune of connecting with Krystle Hartsfield and we’ve shared our conversation below.
Hi Krystle, what role has risk played in your life or career?
I always say take the risk if it’s something you want, otherwise there will always be regret about what could have been. Bet on yourself and let life do what it does.
I took a risk when I left a 5+ year position with full benefits, vacation, 401k, etc. in Corporate America to start from the bottom in music. Now my colleague and I run a purpose centered boutique artist management company.
What should our readers know about your business?
My colleague and I started a management company called Moonshot Management. What sets us apart from others is that we are an all women run boutique company. We don’t have the pressures of major management companies so we can adapt to unique needs of each artist. We operate with intention, service, social impact, and purpose driven initiatives at forefront. We encourage our artists to think outside of the box, dream big and do even bigger.
I started out working for Sony, just after high school, on the post production side of film. While I was there, I was studying music industry at UCLA. I ended up getting an internship with Jampol Artist Management while still attending school and working full-time. After I graduated I stayed at Sony for one more year and then decided I needed to make a change in career.
It was not easy quitting a job, I had grown at and been stable at for so long. However, I looked at all the co- workers around me who were mentally stuck in the job, and I decided I would not allow that to become my fate. I knew I would regret staying and not pursuing what I really wanted to do. I had to take the risk and it was scary, but it was the BEST risk I’ve ever taken.
After I quit, I ended up going to an event with music industry professionals and the rest is history. I landed a job at a Roc Nation and fast forward to today, my colleague and I are doing some pretty dope things with the new company.
I have learned that this business can be like a sinkhole, it’ll swallow one whole if given the opportunity. A mentor of mine from Roc told me to keep my nose clean and I never imaged all the ways it could get dirty until I went through it. With all I’ve learned now, I’d tell someone else pursuing this industry to stay strong, know who you are and don’t let the industry change you. Everyone is just doing the best they can.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh, I’d say this is what we’re doing:
Monday: HIIT class with Michael Blanks. The V Tree restaurant w/ Chef Velvet, followed by a comedy show at the laugh factory.
Tuesday: Silent disco w/live music and meditation on the beach, followed tacos at la cha cha cha.
Wednesday: Six flags (because I’m a grown kid) during the day, and a massage at Burke Williams, Glen Ivy or one of those places in the evening.
Thursday: Boating in Marina del Rey, and dinner DAMA in DTLA. Night roller blading/ skating on some beach (since world on wheels shut down).
Friday: HIIT Training or dance class at millennium, concert at the Hollywood bowl, or wherever the concert is that night, and end the night off with yummy pasta @ Rossoblu restaurant in DTLA.
Saturday: bike ride – Redondo beach, Santa Monica or day trip to Catalina, eat in Malibu at Geoffrey’s, then find someplace to dance and chill after.
Sunday: the griddle cafe @ Yamishiro’s, hike at Griffith observatory, and dinner at Paco’s Tacos or Janga in Culver City.
And this is taking it lightly lol.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I of course would like to shoutout my family, and loved ones who always pushed me to be better. Grandma & Grandpa, I’m still working everyday to make you proud.
I definitely want to give a shoutout to my friend Erman Baradi and my colleague Elena Awbrey for always wanting to break barriers and make dreams come true together.
Oh, and shoutout to UCLA, Jampol artist management, and Jeff Jampol, Steve Berman for giving me the game and teaching me about this industry early on.
Big shoutout to Jeremy Anderson for bringing me on to co-host the next level living podcast along with Mike Moss.
Finally, shoutout to Mac for his support.
Image credit: Headshots Walid Azami