We had the good fortune of connecting with Latifah Abdur and we’ve shared our conversation below.

Hi Latifah, how has your balance changed over time? how do you think about the balance?
Let me start by saying I have a love-hate relationship with the term work life balance. It’s not that I am naive to how it works; it’s just that I am still seeking it. It took me a long time to accept that because until just recently I’m now finally ok with saying that out loud and to you. See, I could be the president of hustle hard, team no sleep, get it done no matter what club, and oftentimes I am pulled between that and the administrative assistant of the club. It really depends on the day, and trust me, it’s tiresome. Over the past year, along with many others, I was in a state of reflection. I knew I wanted to create this work life balance that we hear so much about. However, I had to really think about what this looks like for me since I’ve never made it a habit or a priority. Until one day I felt like I was stuck to my computer, answering text messages, typing all hours of the night and feeling like I no longer loved what I worked so hard to build. I had to STOP.

The balance I was seeking was a break. I leaned hard on my husband and my family/friends and expressed what I was going through. They spoke excellence into me, lifted me up, and reminded me to give myself grace. That time off allowed me to rethink, and create and practice new habits of setting boundaries. Currently, I am on the love side of the work life balance relationship due to the internal and external love that poured into me. I learned that if there are more hands to help you carry the weight, then you don’t have to balance alone.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

Elite Vivant is a boutique agency that strategizes and grows the online presence of brands and thought leaders. What sets us apart is similar to your dream house. It should look good on the outside and inside. For that reason, we look at two components of running a better business. Internally: How you are working on the business (Through our Workflow Intensive).

Externally: How your brand attracts, educates, and increases the opportunities for conversions. ( Through our blueprints, audit, and implementation projects)

Our goal is to educate clients in a collaborative process and share our knowledge, so they can work efficiently while we implement result-driven strategies.

What I am most proud of is my ability to pivot powerfully. When I decided to launch Elite Vivant, it was to showcase my new direction of using the aesthetic of beauty from my career as a photographer and makeup artist into branding and marketing because, for me, similar rules applied. I thought to myself, a brand needs photos just like an individual building a personal brand needs photos so it was that simple. The thought process allowed me to continue to utilize my talents and seamlessly offer complementary services.

The challenge I faced was learning how to educate clients on how the services all work together. For example, many of my clients get requests for press images and if clients are local I offer that service as part of the content development service, and when the press comes knocking they are ready. Zig Ziglar said, “Success occurs when opportunity meets preparations,” and my team and I are able to provide that to our clients so they can shine bright on billboards, magazines, and more.

Was any of this Easy. NOPE!

There are new challenges daily. Over the past year, I was reminded in times of uncertainty to give myself grace. This led me to reflect on Elite Vivant’s vision and look at the internal process of how we were doing business. Facing that was tough because when you’re too close to something you struggle to see ways to improve. We overcame that by working with our client, Cameo Roberson of Atlas Park Consulting & Finance, who worked with us to provide new systems to work more efficiently. Having a fresh perspective was what we needed and has made us better for it.

The one thing I want entrepreneurs to know is that we go further together. Though you might feel like you can do it all on your own, pause and ask yourself, is this the best use of your time?

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

My husband and I moved here in March 2020, so a lot of things were not open and I have not explored all that LA has to offer. With everything open, this would be a dream weekend.

Ok, here we go.

Friday

Afternoon

Pick up my friend from the airport

Allow my friend to settle in. I hate to drag someone all over the place after they just got off the plane.

My husband is a trained chef (spoiled I know), so he makes us lunch. He makes this salmon miso dish that is so good I could eat it every day.

Then we would put our swimsuits on, grab a bottle of wine, and head to the jacuzzi.

Evening

We get all glammed up and go to dinner at Toca Madera. The vibe is very New York City, and the food and cocktails are delicious.

Then ,we are headed to a drag queen show because they are EVERYTHING, and I am a superfan of their artistry and talent. We would dance and sing the night away.

Saturday

Morning Self Care | Get a Fresh Juice From Wholefoods and Hike Bluff Creek Trail. I love it because it is local and not so many peaks so the hike won’t leave us sore afterwards, and we can conquer even if last night’s drinks are still in our systems.

Afternoon: Shower, dress, and go to The Getty Villa and bask in the Opulence. And of course, we will also stage a mini photoshoot and pose all over the Villa. By the pool, near the statues, leaning on a pillar- all of it. We would also grab a small bite at their cafe if we get hungry.

Late Afternoon: We will head to Ritrovo Playa Vista. They make delicious pizzas, but I am a huge fan of their sea bass and risotto. It’s special and when it’s on the menu, I order it every time. After dinner, we would walk over to Cinemark’s movie theater and enjoy a movie.

Evening: We would go back home and chill out, and play games. I always win in Scrabble, so of course that is what we would play first.

Sunday

We would grab our swimsuits, our beach tent, cups, forks, knives, blanket and go to Bristol Farms and get bagels, cream cheese, salmon, mixed berries, champagne, orange juice, salami, aged gouda, grapes, and lay on the beach until 4 hours before her flight.

Sounds like a good time don’t you think?

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I would like to give a shout out to my husband Axel Tillmann who loves me and pushes me to strive for excellence.

My tribe of beautiful women who speak love, light, and happiness into me. My tribe is my sister, Tia, friends, Tiffany Leonardo, Cortney Beasley, Delia Fitzpatrick, Mia Whitehead, Cameo Roberson, Tameeka McNeil-Johnson, Lasheeda Perry, Rachel Humm, Petia Abdur-Razzaaq, and April Ornelas.

All of my clients that I am blessed to work with and that allow my team and I to turn their dreams into a reality.

Website: www.elitevivant.com

Instagram: https://www.instagram.com/latifahabdur/

Linkedin: https://www.linkedin.com/in/latifahabdur/

Facebook: https://www.facebook.com/EliteVivant/

Other: Clubhouse @latifahabdur

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