We had the good fortune of connecting with Latoya Boyd and we’ve shared our conversation below.
Hi Latoya, is there something that you feel is most responsible for your success?
I believe the most important factor behind my success and the success of my brand is because I believe in myself. I have always believed from day one that I was never destined to be a worker bee. I was destined to be the Boss. I dreamed of ownership since I was a little girl. I knew I wanted to make a positive impact on the lives of other people not only through my creative expression, but also by being a positive role model and early adopter of self teaching and self believing. No matter what other people think, I believe it is important and the true key to success- believe in yourself and ignore everyone else. So many people think that their unsolicited advice is the “right way” when in actuality, they themselves have no clue about starting something from nothing but project their fears onto you as some sort of “moral compass” and masked by the words ” I’m just trying to help” or the endless “what if it doesn’t work out?” So what. Failure is meant to help you grow into the person you were destined to be. If you don’t believe in yourself, why the hell should or would anyone else? I believed in myself since I was about 3 years old. I was always coming up with what my family would call “lavish” ideas and well, what they may have deemed lavish or unreachable or unattainable goals, I always knew they were my goals and that I would achieve each and every one and I would be my own boss, I knew I would own my own jewelry and accessories brand, and I knew I would make a positive impact on people. I also knew I would receive a great deal of press and be somewhat of a socialite; this is my actual reality. I also knew I would use my voice by way of public speaking engagements to help others reach their potential. Ted Talks is next.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What sets me apart from other designers and creatives is my passion and my persistence. I always look for a lesson in my failures and I never let them keep me down. I believe in falling in love with myself and my craft is what makes me more than a jewelry designer, because I am more. I never give up and I never will. The journey is everything. I have had times where I really wanted to give up. In fact, one time I put all of my studio equipment on eBay, ready to throw in the towel, but I didn’t. My journey is what makes my art what it is. When I fail, it’s a learning moment and I’ve since learned it’s ok when people tell me no and its equally ok to tell other people no. In fact, the more I hear no, the more I grow. Giving up is easy, staying the course is the hard part. I celebrate my failures as I celebrate my wins. I also believe in reading everything about self development and growing wealth, and having a mentor or two—people who can relate to you and your journey.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Everywhere. I mean this is a hard one for me. I am a native Angeleno, so I feel like you can’t go completely wrong with food options or places to find things to do. I would probably take her to see the gem stones on display at the Natural History Museum and have food at Au Lac in DTLA. I would for sure swing by Erewhon in Beverly Hills for some fresh juice. She’s only ever been in LA once, she’s originally from Oregon, but resides in Tennessee. I would take her to the jewelry district at some point during the week and of course we can’t forget the fashion district. The double decker buses sound a bit too touristy so why the heck not!
Who else deserves some credit and recognition?
My Dad, Russell Vitale, Bugus, Herb, Big Tim, Jen Hollywood-Showell, Nora Brown, Diana Shimane, FIDM, GIA, my music producer James Meadows, and the love of my life R.F.