We had the good fortune of connecting with Leslie Fox and we’ve shared our conversation below.
Hi Leslie, we’d love to hear more about how you thought about starting your own business?
I wanted the flexibility of choosing who I worked with and types of projects. I didn’t want to be forced to take on projects I felt went against my integrity, or work with difficult co-workers. I also wanted to be able to manage my own schedule without being a slave to a job that gave me no choice as to whether or not I worked late or weekends at the last minute. I had a young son and outside interests that required a flexible schedule.
What should our readers know about your business?
I’ve spent many years building my business as a solo practitioner. It all started, however, years ago in New York City and Connecticut as a copywriter and Associate Creative Director in ad agencies. When it was time to go off on my own — when my son was a year old and I recognized that I needed to manage my time, schedule, choice of projects and co-workers — I promoted to agencies about my services. As they say, the rest is history. I started to freelance onsite at ad agencies in the city (Manhattan), then went off on my own completely and started working from my home office for ad agencies, brands and marketing firms throughout the country. What have I learned along the way? Be ethical, stick to your guns, don’t compromise your integrity for a buck and deliver what’s promised.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Church of Scientology