We had the good fortune of connecting with Liliana Guardado and we’ve shared our conversation below.
Hi Liliana, do you have a favorite quote or affirmation?
“It’s already yours” This quote reminds me that whatever I set my mind to, with the right amount of drive and determination I can accomplish anything. It also reminds me to never stop dreaming and to trust the process.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is a blend of everything I’ve learned over the years within the beauty industry. I began my journey when I was dealing with my insecurities about my skin. I wanted to learn how to use makeup to cover up and transform myself. I do believe Makeup has the power to make you feel confident and I wanted other women to experience it for themselves. I love creating eyelash extensions and defining the eyebrows thru waxing.
What sets me apart is having a bachelor’s in Psychology. It has helped me better understand the needs of my clients and how to help them build confidence. I’ve taken something I am passionate about and turned it into a rewarding career. I get excited when clients put their trust in me for any special occasion. There is nothing I am more proud of than the connections I have built and continue to nurture.
My big break came when I was working for a Non Profit organization. The organization allowed me to make a connection with one of their biggest donors, MAC Cosmetics. I remember a group of MAC cosmetics managers came to volunteer. We got into a conversation and I was offered a job. Working for the brand opened the doors to many amazing opportunities such as traveling, working events, and becoming a product specialist. I learned about managing a business and how to market myself.
The journey wasn’t easy, but it’s been rewarding. As any artist can attest, we tend to be our own worst critics. I had to learn to silence the inner critic and learn to trust myself. That has allowed me to evolve as an artist.
Along my journey, I’ve learned to be open to constructive criticism. Yes, criticism can hurt, but when it comes from a place of love, it helps you tackle any difficult situation with poise.
The one takeaway I want people to have is to never give up on their dream and not be afraid of taking risks. And to know that I offer a safe space for them to feel comfortable opening up while I work on my art.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Los Angeles has so much to offer.
I love street art and murals so I would probably take someone new to Los Angeles to check out the downtown Los Angeles arts district as well as Grand Central Market.
I love the nightlife so we would check out some of my favorite spots such as Break Room 86, the Normandie, and Lock and Key.
Can’t forget a day in Venice Beach and Santa Monica pier.
Check out a few theme parks like Universal Studios and Disneyland. As well as plan a few studio tours to see where the magic of the big screen happens.
I live for fancy restaurants experiences so would want them to check out Toca Madera, castaways in Burbank, and Yamashiro.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t be where I am today had it not been for my friend Jannet encouraging me to go after my dreams. And My brother Cesar who always believed in my potential.
The picture of me working was taken by 2wnty4.
I nominate Liliana Guardado The Lash And Brow Artist. Liliana is very charismatic, patient, friendly, honest and responsible. Her clients can easily uplift in confidence by building their self esteem higher, they become more motivated, positive and cheerful. I I strongly believe we need more people like Liliana in the beauty industry.