We had the good fortune of connecting with Loren Teetelli and we’ve shared our conversation below.
Hi Loren, what led you to pursuing a creative path professionally?
I’ve always been interested in the arts, but also the science behind understanding materials. I originally planned to continue my career as an archaeologist, focusing predominantly on science and studying art, but not actually creating. I began taking ancient metalsmithing classes to become a better archeologist and conservator, but quickly fell in love with it and was reminded that I love to create and I love working with my hands. So I used metalsmithing to bring all my passions together; I get to incorporate science in alchemy and experimentation with new techniques, history in the storytelling and motifs I create, and art in physically created every jewel.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I hand make a collection of 22k yellow gold jewelry employing ancient metalsmithing techniques. I am following a long history of artist-makers, producing each jewel and object myself. The jewels are steeped in history and the collections tell stories of ancient civilizations.
The jewelry industry has become heavily saturated and for someone like myself, that chooses to produce each piece rather than outsourcing to a factory, I have had to maintain my voice and vision for my company until my audience found me. My be advice is to listen to your instincts, don’t worry about recognition, and realize that you are not always your brand.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Definitely a spa day at Terrene. Maybe a day trip to Encinitas or Carpentaria. And of course, lots of time spent walking around Hermosa and Manhattan Beach. I love living here and have so many favorite local spots we probably wouldn’t even get to them all in one week.
Who else deserves some credit and recognition?
There are lots of people in my life that deserve recognition. The most important being my partner who has stood by me at trade shows and help me produce far too many videos and visuals to count in his free time. Of course my parents for rolling with the changes as I settled into what has become my career. I was also fortunate to have many mentors during my academic career and while working in museums, who saw my interests and encouraged me to pursue them.
Sara Rey Photography, Austin Harris Films