We had the good fortune of connecting with Lucia Xypteras and we’ve shared our conversation below.

Hi Lucia, what’s the most important lesson your business/career has taught you?
“No” does not mean “you are not good enough”, or, “you are not worthy of this dream becoming a reality”.

We seem to make the word “no” synonymous with these negative thoughts when, in actual fact, every “no” ultimately leads us down a different path and reveals to us the aspects of our inner fears and insecurities that may be holding us back from our full potential.

I’ve learnt that “no” does not mean I have hit a dead end. Rather, “no” is like missing your turnoff on the GPS – you just get rerouted.

And yes, maybe it will take a little bit longer than expected but you will reach your destination if you are determined to keep moving forward.

It is imperative to keep the bigger picture at the forefront of your mind and train your brain to be cognizant of every time you allow a “no” to define your talent, your capabilities and your confidence.

The only thing that defines you is your next move.

So when you remind yourself of the bigger picture, a few noes here and there can be turned into building blocks instead of hindrances.

We have the ability to give meaning to everything, so when we learn to take every “no” as a “yes that’s on its way”, we can begin to put more of ourselves into our work, into our dreams and into moving forward fully and with faith.

Alright, so let’s move onto what keeps you busy professionally?
It is really easy to forget how far you have come when you are fixated on achieving the next goal. Looking back I can say I am so proud of what I have accomplished and know it is just the beginning.

I moved from South Africa to LA straight out of high school , without ever having visited before and not knowing a single person.

I had the opportunity to work with the most incredible people, be on film sets, shoot with brands I’d only seen on instagram and live out a dream I have had since I was a little girl all while studying to get my degree in International Strategic Marketing.

In LA, I learnt about my passion for working behind the camera too and I have been able to start my own boutique marketing agency, Big Sponge Productions, that creates commercials and media content for businesses and brands.

When you come from a foreign country, you have this innate drive inside of you to work harder and push further than anyone else you know. My advice for anyone that may feel like an outsider trying to prove something to the world is to slow down.

Make it a habit to acknowledge how far you have come (even if you are not where you want to be just yet) and know that being different is a blessing, don’t try change yourself to fit in- STAND OUT AND MAKE NOISE AND BE EXACTLY WHO YOU ARE.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Breakfast at Bea Bea’s in Burbank is a must ( as many times as possible!) Then visiting all the little stores on Melrose Avenue – stopping to buy a few manifesting candles from House of Intuition! A Pink Drink or two from Alfred’s and checking out whatever new art mural is on the wall outside of Carrera Cafe.

Hiking to the Hollywood sign is something every newbie to LA has to experience!

A trip to Larchmont Village is a necessity – the Erin McKenna bakery has the most unreal gluten free, kosher donuts and right next door the Salt & Straw sells pints of ice cream straight from heaven.

Rollerblading down in Venice beach, catching a sunrise yoga session and riding the Ferris wheel will also have to happen and a weekend at The Mondrian!

BURGER LOUNGE – I cannot stress this enough. If you are from out of town, their turkey burger will blow your mind.

A visit down to the oldest book store and rooftop movie sessions in DTLA !

EP & LP in Weho and a trip down to Laguna Beach for the sunset in Malibu…

LA IS SO BEAUTIFUL. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have the most incredible family and friends. My utterly amazing parents and brother for believing in all my wild dreams. My best friends: Elias Hatzon, Emily Kruse, Lex Gallegos & Brendan Petrizzo for their unique creativity and constant inspiration. My agent, Peter Kallinteris for looking out for me and Manny Zaldivar for his acts of kindness that continue to ripple through the world

Instagram: https://www.instagram.com/luciadimitra/

Image Credits
Carlos Frazao Lexus Gallegos Charl Steyn

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