We had the good fortune of connecting with lullaboy and we’ve shared our conversation below.
Hi lullaboy, what is the most important factor behind your success?
As a musical artist, some people might think talent or connections are the most important but the truth is that we would be nothing without the fans. I’ve felt that way from the beginning of my journey and that will always remain the same. I have this belief that if you say you just want to create and you don’t care if people like your art or not, you can just save your singing for the shower. Art to me is about connecting to people… helping others not feel so alone and realising in the process that you aren’t alone either.
The most important factor behind any success I’ve ever experienced are the fans. Nothing makes me feel more fulfilled than a simple DM saying that someone likes my music and it helped them through a tough time or even just helped them vibe with life. That gives me so much energy to keep going and moving forward.
In the modern streaming age with playlists growing in importance, it’s the fans who stream your music and get streaming platforms to take notice and add them to their playlists. The fans are the ones who put your music on repeat, the ones who share it with the world, the ones who appreciate what you have to offer. They give me purpose and I want them to always be that driving force for me.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m Bernard Dinata and I go by the artist name lullaboy, I’m an Indonesian artist that grew up in Singapore. I was born in Los Angeles California where I first fell in love with music and since then I’ve gotten a chance to work at YG entertainment for a summer and I’ve graduated from Berklee College of Music after three and a half years of study. This year, Spotify reached out to me and made me the first artist chosen for the new initiative Spotify RADAR Singapore. I am currently the first and only artist representing Singapore on the number 1 South East Asian playlist, “It’s a Hit!” My journey has been on a rise but even right now writing this, I can’t help but think about everything that has led me to this point in life.
Ever since I was young, romance movies were always my favorite. Now I fall in love too easily. I guess my overly high expectations of love have formed me into who I am. I’ve been through heartbreak, and I’m guilty of breaking hearts, but ever so often we go through moments that are too good to be true. You meet a girl who gives you butterflies like you’re a kid again, and you jump right back into love. Though I’m still figuring out what love really means, I’ll never stop believing that true love exists, and I’m going to find it.
If I may, I’d like to inspire you with simple story. Sometime last year, had a chance to meet up with a music industry mogul. He was someone I respected very much and he had listened to my demos. The meeting was set and I was on my way to a new life. Or so I thought. For 4 hours, he picked apart my artistry in detail, tearing down everything that I had built over the years trying to reach people. He told me that Asian male singers should be masculine, and that there was no place for my sensitive and emotional sound. He told me to change my music and to come back to him in the future.
I was crushed, but those next few weeks changed my life forever. At that point I figured that if what he was saying was true, if I was never going to make it then I had nothing to lose. The music was close to being release ready. I decided, let me give this one more shot, but let me give my best and go all out so I don’t have to live with what if’s. To me that meant fulfilling my dream of having an artist name and being something bigger than myself… an artist that fans could hold onto. So instead of changing my music style to fit the world, I revamped my artistry to fit who I was and I became lullaboy. I never felt more free, more allowed to be myself. Now I have close to 600,000 monthly listeners on Spotify and I think it’s because people all around the world can see a bit of themselves in lullaboy. I hope this story helps you overcome any challenge that comes your way. Remember that being yourself is the best thing you can do.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Beauty: Mulholland hills if you wanna see the view of the city but you’re too cool for Griffith Observatory.
Malibu (if this counts)
The more secluded areas of the Santa Monica beach
As someone who grew up in Asia, trust me when I say some of the Asian food in LA is even better. My favourite restaurants are-
Sun Nong Dan (Korean)
Pa Ord (Thai)
Sushi Tama (Japanese)
Noble Tea (Taiwanese) get the popcorn chicken
Eggslut (Best American breakfast sandwich ever)
The melrose trading post is awesome for thrifters and getting things you don’t always find in shopping malls. I love that whole area actually cos it is such a unique street with a huge range of stores and art. If you like malls though, my favorite is Westfield Century City.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to all my fans who have decided to go on this crazy musical journey with me. I hope I can always bring you guys some entertainment and bring a little more color to your lives. Thank you for everything.