We had the good fortune of connecting with Marina Varano and we’ve shared our conversation below.
Hi Marina, we’d love to hear about how you approach risk and risk-taking
Taking risks is such an essential part of owning a business. My father is the definition of a risk taker. With no finances he decided in 2003 to open up a restaurant, and from there he was lucky enough people took such a liking that he continued to expand. At the time, my dad didn’t have anything besides a passion and a vision. He didn’t have a dollar to his name to truly make this vision come to life, but he knew he would regret it for the rest of his life if he didn’t take the opportunity. With this being said, hearing about risk taking in my family has only inspired me to do the same. People may not always agree or believe in your creative direction, but it’s the risk you take when you truly believe in something. ABG is something I took a risk with and started during quarantine solely on my own, and I am so happy there are people who support the brand and message. I hope to not only continue taking risks myself, but also encourage other people to do the same.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
ABG is much more than a clothing brand, and I think that’s what I want people to recognize the most. Is it comfy high-end street apparel? Yes, but also it’s a message. Gratitude is something we all have in common, in a world where differences are so pinpointed in the media. ABG is a movement, where together we are all representing what we’re grateful for. Life will have its ups and downs, but I know we all have things we are constantly grateful for, and it’s important to be reminded of it sometimes.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a great question, because ABG is actually a sign that my Dad has in each one of our restaurants in Boston. The message stemmed from his mother, my grandmother, and has been a crucial moral I stand by. Our restaurant Strega, Nico, and Fratelli are all of Italian cuisine and you will find this message there. Boston is known for some of the best Italian spots in the country, our little Italy called the ‘North End’ is truthfully the closest to Italy you can get, without actually being in Italy.
Who else deserves some credit and recognition?
I would have to say my family and friends are my biggest mentors. Some inspire me without even knowing they do! I love seeing people break out of their comfort zones to follow their passion, despite what “society” may think. It may sound cliche, but you have one life, why stick to the routine that you think you’re supposed to? If something makes you happy, then follow it and run with it as far as you can. There’s an undeniable aspect to a business when any consumer can truly tell there’s real passion behind it.
Instagram: @abgthebrand @marina_varano