We had the good fortune of connecting with Marissa Mills and we’ve shared our conversation below.
Hi Marissa, we’d love to hear more about how you thought about starting your own business?
Style Firm los Angeles was created for the Everywoman. The original objective was to create a pant that was stylish, that felt good, and that looked good on the body, irrespective of shape. The design also had to be street-wearable, taking you from barre class to brunch. We were determined to create “a magic pant,” as nicknamed by our head designer – a pant that would slim the thighs, lift the butt, and flatten the tummy, while still being comfortable, true performance wear. We tirelessly worked with a team of designers and experts to fuse the perfect fabrication with the perfect cut. One pair of pants grew into a capsule collection of five pieces: a bootleg pant, a capri legging, a running tight, and two jackets, a line which we dubbed “The Little Black Dress of Activewear.”™
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am proud to say that Style Firm Los Angeles was the first brand to do fitness pop-ups. As far back as 2011, I used to call venues and they all thought I was insane for even suggesting we bring yoga outside the studio. Many companies, event spaces, art studios, and others laughed at the concept (now they’re a dime a dozen in the fitness space -especially during these Covid times). Our very first fitness pop-up was held poolside at Mr. C Hotel in Beverly Hills. Jen Cohen, both a friend and a client, was the first to support our proposal. I really cannot emphasize how many times Style Firm was either shot down or looked at like a bunch of lunatics for merely suggesting that we bring a yoga class to a non-traditional setting. Back in 2013, we created Vino + Vinyasa – a ticketed event featuring a yoga class taught by a local LA studio instructor, plus a wine tasting, a Style Firm LA pop up shop and a country music concert all in one at a Malibu vineyard. These were the first of its kind and the winery continues to do this concept to date. Organically, we created a fitness following through these legendary events – even SoHo House came to us to create a members-only fitness program. In addition, we’ve done fitness pop-ups at The Bel Air Hotel, Sundance Film Festival, Coachella and Stagecoach -before it was the norm! We are also the only activewear brand that curates the fitness programming for Bloomingdale’s in Southern California – creating the fitness series called “Bend + Burn” which began in 2015 – an incredibly successful fitness event that continues to garner rave reviews.
Any great local spots you’d like to shoutout?
Ohhh… First we would go on a hike on a secret 8 mile trail (aka gutbuster) up the hills of Malibu to take in the best view of the Pacific, followed by a beachside dip and sunset viewing at Point Dume! Other notable LA rights of passage include dining poolside at the Beverly Hills Hotel Cabana Cafe with a McCarthy salad, followed by a delicious meal at inimitable Craig’s on Melrose! The best cheat meal to have is at Craig’s!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our shoutout goes to our head designer, Tu Ngo who saw the vision along with us before activewear was the exploding category it is today!
Style Firm Los Angeles