We had the good fortune of connecting with Masho Margishvili and we’ve shared our conversation below.

Hi Masho, how do you think about risk?
Taking risks always come with a feeling of adventure and a restless inner voice that is difficult to ignore. Reasonable ventures encourage fast change and transformation that is needed for me to move forward.

In 2013 I watched a documentary about Vietnam on National Geographic’s channel. I was instantly drone to the country, ran to my room, sent my Portfolio to the design internship position I liked, and soon after I was on my way to Hanoi. I was going alone to a place that nobody I knew ever been to before and my country doesn’t even have an embassy there. Many things could go wrong, but making that decision was one of the most successful risks I have ever taken, it changed my career. I was so inspired by the environment, I started illustrating and discovered a parallel universe called Masholand. Since then growing Masholand by using different storytelling methods, such as illustration, painting, mural art, animation, design, etc., has been my main occupation.

What I now realize is that what seems like a risk at first, usually is a result of many piled-up events that lead you to it. In the end, everything makes perfect sense.

Alright, so let’s move onto what keeps you busy professionally?
Masho’s art is around a parallel universe called Masholand, discovered in 2013 in Hanoi, Vietnam. Getting to this universe is easy: you just need to imagine a yellow door and the invisible path will bring you to an endless surface, hovering in the white airspace. Likewise other worlds, Masholand is inhabited by different various creatures. All of them live in different areas like the Dandelion’s Forest, or the Park of the Night Dreams (click here for more places), have their own stories, and fantastic imagination. Whatever they imagine will grow out of the surface and will stay there until their wish disappears. As a visitor, you can create your own environment and experience the result of your imagination. To leave Masholand you should once again imagine the yellow door and leave with your mood elevated.

Apart from Masholand, I do freelance work as a graphic and UI/UX designer. I collaborate with different companies to create marketing content for their businesses.

If you leave the door open by accident, Masholanders will visit your universe and try to mimic its inhabitants. That’s how the creatures like Nosy-Birds, Wild Horsies, or Human-like Masholanders were born.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When the pandemics started I moved back to Tbilisi, Georgia. In this city, there are many interesting sights and places to see depending on the person that is visiting.

If there was no curfew, I would definitely do a walking tour around the streets of old Tbilisi during the daytime and at night too to show the local architecture and street art. Would go to the museums and visit the art galleries like “4710” or “The Why Not Gallery” for the newest shows. We would explore local artist studios and workshops. At night we would go out and listen to some good electronic music artists. For the good food and chilling, we would go to the places like Lolita, Fabrika, Cafe Gallery, Stamba, Ezo, Tbilisi Sio, The Wine Factory, etc. There are just too many places to explore:)

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to one of the first and the best female Street Art artists in Georgia – Tamoonz. https://www.tamoonz.com/

Website: https://www.masholand.com/

Instagram: https://www.instagram.com/masholand/

Linkedin: https://www.linkedin.com/in/mariammargishvili/

Twitter: https://twitter.com/masholand

Facebook: https://www.facebook.com/masholand.masholand

Image Credits
@emegobre – the mural with a puppy @nikomovement – the rest of the murals @plantdadibk – collaboration – two illustrations with the ladies and plants

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.