We had the good fortune of connecting with Megan Gersch and we’ve shared our conversation below.
Hi Megan, what role has risk played in your life or career?
Taking risks has been a huge part of my life. Growing up, I always kind of found my own way. I was an “art kid” – so I was always making things (even when they didn’t make sense). I took a trip with a friend out to San Francisco shortly after college. That’s where I fell in love with California. I knew that eventually, I had to move there. After some research, I quickly found how expensive it was to live in SF. When I turned 25, I packed up all of the stuff that I could fit into my Scion and hit the road. I was moving to Los Angeles – a place that I hadn’t ever been before. I didn’t know anyone there either. Many of my friends thought I was crazy for making such a big change, but I knew that I had to do it for ME. My thought process was that I could move to the other coast, “save some money,” and then eventually move to SF. Looking back, that is a hilarious thought to have had, considering the cost of living in LA. Long story short, I wound up falling in love with LA, and never moved to SF. In my branding work, I’d say that risk-taking is one of my signature moves. You’ll find a lot of brands out there have safe/cookie-cutter aesthetics. Many have neutral color palettes and the same off-the-shelf Pinterest “boho” vibe. The whole point of branding is to stand out in your market. It kind of defeats the purpose if you look like every other brand out there. Instead, I create bold and unique brand treatments for my clients. Through a discovery process, we dig deep into what their ideal customers will connect with, and how they want their brand to be perceived so that we can create a package that is totally custom for them. As a marketer, taking (calculated) risks is the name of the game. It’s all about testing different content types, sales copy, delivery methods, etc. to see what works and what doesn’t. Good marketers know that you must remove your ego from what you THINK will work, and look at the data for what ACTUALLY works.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I help businesses boost their sales and stand out in their market by creating unique branding, website design, and marketing solutions. I’ve been in the design and marketing fields for 13+ years, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation). I am very passionate about what I do, take great pride in my work, and am very detail-oriented. I go to great lengths to make sure that my clients are happy with the work that they commission. With me, you get a responsive, highly skilled designer that also knows the marketing side of things – which is critical for any business that is trying to increase their revenue and brand awareness. I’ve gotten where I am today through a lot of hard work, the practice of my craft, and dedication to my clients. As a designer, it’s so important to keep learning new things, and pushing yourself creatively. It hasn’t always been easy – but through problem-solving and a great support system, I have been able to overcome obstacles thrown my way. To women that are looking to get into the music industry (which is still male-dominated), know that there is room for you here. Sometimes, you’ll have to make your own opportunities, but going after them is so worth it!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Tons of great live music venues in town! For smaller shows, check out The Echo + Echoplex, Golddiggers, Monty’s, Fonda Theatre, Teragram, Moroccan Lounge, The El Rey, or Zebulon. I also love The Greek Theatre for mid-sized shows. Check out Malibu for great beaches – perfect for a day in the sun on a hot summer day. Griffith Observatory is a must-see, especially if you like science. Check it out on one of the nights where they bring the giant telescopes out on the lawn for the chance to see a planet or two! Griffith park is great for hiking, or having a nice relaxing park day with a picnic. You have to try the grilled burrito from the taco truck that parks at the gas station at Santa Monica and Vine. It’s only there after 5pm, but it’s my favorite burrito in LA. Masa in Echo Park has the best deep dish pizza. Sage and Mohawk Bend in Echo Park have awesome options for vegan food. Magpies in Silverlake has unique softserve options (also vegan-friendly). The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate my shoutout to my husband, Jerry. We met shortly after I moved to LA, and he has supported me as I continue to chase my dreams in the design / music space. A few years ago, I decided to take my freelancing business full-time. It was a big leap – and Jerry was there for wins and the challenges alike. He’s always there to lend an ear, or to give insight, and I am beyond grateful to have him in my life. We have an amazing partnership where we encourage each other’s success, creativity, and wellbeing. I wouldn’t be where I am today without him. Thank you, Jerry, for all that you have done for us! I love you.