We had the good fortune of connecting with Mimzy Faillace and we’ve shared our conversation below.
Hi Mimzy, we’d love to hear more about how you thought about starting your own business?
My career in the events world was once extremely fulfilling, but to state the obvious, Covid-19 wiped out my field and my career 6 years of hard work was gone.
In came months of a little too much down time. My quarantine was not simply adjusting to working from home, but adjusting to not working at all, as well as the lack of ability to use my new found (and once rare) free time due to Covid restrictions.
I went through the classic lockdown phases of new recipes, online workouts, zoom happy hours and pushed myself to use my downtime for creativity. Unfortunately world of unemployment world assistance isn’t catered to freelancers and while mentally creativity was important, financially it wasn’t sustainable. But eventually out of that push came a small, but relevant business – making custom mask chains!
It has been a learning experience – I knew nothing about running a small business! I’ve learned about building a website, strengthened my customer service skills, gotten creative with sourcing and of course had a lot of fun with designs and ideas. Pushing myself as truly paid off – I grew a business making mask chains, but ask mandates started to lift and the fate of masks seemed in limbo, I once again got creative. I started making gifts after realizing the personalized aspect of the chains were what people loved and now my business stems from just that – anything you can personalize. I’ve done ornaments, wedding signage, tee shirts and more – I’m just getting started.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Before starting my business, I was working in the events industry in NY (and across the country!). Being a freelancer in the events world set me up in many ways to own a small business. One of the most important things I already knew was about accountability – managing my own time, giving 100% to every project to (hopefully) guarantee the next one, and managing my scheduling to keep things realistic were among many other skills I formed during that time. The dynamic aspect of events also helped me learn to adapt when it came to a halt – I was always thinking on my feet about what project could be next and this was just another chapter in that very journey, just with a bigger leap in between the two. It wasn’t easy to cross over between events, which was a physically and mentally engaging industry to making personalized goods – being at home definitely allowed for a lot more distractions and creative block. But the need for any type of outlet and the drive to keep myself financially afloat pushed me into making it work and I was able to see the silver lining of getting to use the creative side of my brain much more than I ever had. Before the pandemic and starting my business, I hadn’t had much time to be creative – now I’m getting paid to do just that.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For me, the best time in NYC is when you can be outside. Summer is when the energy is particularly buzzing in New York. And the best part about any city is the food! New York has so much of it that an ideal weekend popping around would be our own mini food tour. So many cultures and cuisines all in one place.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shout out my family for allowing their home to be my studio and for the countless errands run on my behalf, my closest friends for choosing me over other sellers online and reassuring me they’re not just being nice every time they place an order, the sometimes random people from my past who pop in to say hi and ask if I could make them something and the countless strangers who, with no loyalty to me, purchase something and give me the gentle reminder that I am in fact a legitimate business!
I want to shout out to every person who reposts a pic of mine, shares a photo an order they received or likes a post or TikTok – every post and share is additional exposure that can help my business grow much more than they may realize. So many of my sales come from a friend of a friend – a free digital interaction like that can really go a long way.