We had the good fortune of connecting with Mitchel Primrose and we’ve shared our conversation below.
Hi Mitchel, what role has risk played in your life or career?
Risk is an essential part of evolution and growth. I think risks much like change can be somewhat difficult for people, but at the same time they are the very thing that pushes us forward. Throughout my career and even from the very beginning of starting my business it was all a risk. I started this brand with my sister in 2012, on the heels of a recession and into a really rough and sometimes volatile business. But I had faith in myself and our teamwork that we could pull this off. I think if you aren’t willing to take risks you might not adapt to changing markets and environments, but also being able to learn and see what that risk led you to or what result it netted… Thats really key for me, to look back at the choices or leaps we take and see where it placed us because even risks that don’t necessarily pay off are valuable tools to learn and grow from.
Alright, so let’s move onto what keeps you busy professionally?
I create jewelry & accessories, though I think most people think of me as a jewelry designer and that is where I’ve held my focus for the last few years. I use a mixture of precious metals such as sterling silver and 18k gold but also leathers which is unique and different than a lot of brands. It draws on my passion for craftsmanship & being very hands on. I’m involved in the creation of each of my pieces because they reflect my inspirations and my emotions in a miniature form. I really love combing the colors and textures of soft and warm leathers with cooler, harder metals. My pieces are very bold and clean with striking shapes, however I use warm hued leathers and taupe diamonds which I find very grounding and comforting. I think these materials carry a unique bond because they are both natural and allow the wearer to imprint their own story. They change over time with every scratch, or tumble, and from the oils from our fragrance to the air around us it all shapes the pieces as they change and tell our story. Its much like we as humans age and tell this amazing story of beauty throughout our lives, the pieces just get better over time. My journey to this place has been a lifetime of evolution and growth, digging deeper into myself and showcasing my truth and what represents me. My collections and my company have evolved with that, what I do is emotional and reflective so the items I present grow with me. I used to think there would be this “big chance” moment when success would hit and from that point on things would get easier or perhaps more fluid. Ive realized however that life and success are a matrix of moments and connections and its what we do with those moments which propel us. As a creative person I don’t think I will ever feel as though Ive reached the top because my dreams are changing and growing and challenges come with that. Perseverance has been my greatest strength, to play the long game and know that everything can be overcome. Nothing worth having comes easy as they say and I’ve repeated that to myself countless times.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Navigating the world we live it now seems strange to think of hosting guests for a fun filled week, but I am brought to think of my sister coming for a visit. I live in Los Feliz and my favorite place in the village is the French restaurant Loupiotte Kitchen. I’m so happy they chose to open on Vermont its like having a slice of Paris right down the street, literally everything they do from breakfast pastries to dinner is top quality. I think we would have to start there for breakfast and then pack our bags for a hike through Griffith Park. I love the trails and space the park provides, right in the city you have the best place to escape it all, plus my 2 dogs love going for hikes and seeing the wildlife. I think for our evening we would spend it having wine and dinner in the gorgeous garden of my friend Christopher Canullo. He’s an incredible artist who I’ve been lucky enough to work with on many of my shoots. He and his partner recently renovated a craftsman victorian and they do the most amazing dinners for friends, my sister adores him and I know we would spend hours talking and catching up. I think the next day we would drive out to Malibu with my friend Katie Garrabrant, she knows all the good places, stop off at The Country Kitchen on PCH for a breakfast burrito, and enjoy the salt air. The cliff beaches are among my favorite to explore as there is something so magical about the rocks and water combining. Maybe later on we would stop off at a nursery or roadside market. I love just turning off and checking out the sight of something new. With all the Covid closures I’ve kept to outside activities and local dining, so I think we would grab dinner at Little Doms- they’ve done an amazing job at setting up an outside experience for customers. I grew up in the south so I could spend an entire week visiting restaurants and planning my next meal. Some of my other favorite places to eat are Homestate, El Condor, Atrium, Guerrilla Tacos, Blue Star Donuts, Shintaro Sushi, Silverlake Ramen, Petite Trois, Osteria Momma, & Delancy, Drinks: Pinky’s, Tabula Rasa Bar, Bar Covell, Everson Royce Bar, Shop: New High Mart, Dover Street Market, Outdoor fun: Huntington Gardens, LA County Arboretum.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I think we all arrive at success and places in our careers and life thanks to the help of amazing talent and colleagues around us, The editors and stylists who have placed my work in features for the world to see and who’ve helped position my brand where it is today- I am so thankful for each of them because these moments are so emotional for me and I’ve been lucky to look around and have my family to celebrate these achievements with. At my core I’m standing here today because of my family. They have been my support since I was a child finding my way and supporting all my headstrong decisions. I realize as an adult that I have always been really hungry for culture and the world outside what I knew. My aunt and grandmother would gift me magazine subscriptions for birthdays and would let me choose what I wanted, which of course was always far outside the realm and capacity of a 12 year old to be reading Rolling Stone or Tina Brown’s Talk Magazine. I think the most pivotal and impressionable book however was a gift from my Sister; Do Not Disturb by Gianni Versace. I was already engulfed in his works and researching his life but seeing this book presenting his world, that really left a mark for me because it was about more than a dress or a beautiful chair.. It was his creativity in 360 degrees and it was entirely original and unique.
Instagram: @mitchelprimrose @mitchelprimroseusa