We had the good fortune of connecting with Morgan Pine and we’ve shared our conversation below.

Hi Morgan, we’d love to hear about how you approach risk and risk-taking
Its all about the risks…the bigger the risk the bigger the reward. But there is something to a calculated risk…and that is what I practice.

I always thought I was one to “fly by the seat of my pants”. But after a long conversation, I once had with my Dad, I realize I don’t. I weigh the pros and cons of everything I do, down to how I plan my day in order to be the most efficient with my time. I have two small kids so time to myself, to work and just to get things done is a precious commodity. Some might think this is exhausting or even, in itself a waste of time but it has become second nature.

Taking the big risks in life, I would say has landed me exactly where I am today. A lot of those risks ended in reward. Sometimes the reward wasn’t always immediate and sometimes it was a lessoned learned, a bruised ego or even a step backwards. One of the first risks that shaped my life, like many, was moving away from home to go to college to study acting. Chicago was an amazing city, and never having been there, prior to my first day of school, I was happy with the rewards Chicago afforded me….and the many lessons.

I then took a risk and moved to LA to continue my acting career which was soon met by another risk…quitting acting. I still get the urge but the great thing is you can be an actor at any age! The reward I received when I quit was that I found my love for planning. It didn’t come right away and for a while I was a little lost as to what I would do next. I have to admit I stumbles into event planning. oI had some experience, having worked for a caterer in the past and had more experience on the production side of things from my days in the Chicago theatre. A friend and I, who was also between careers, were talking one night and that conversation, a risk, turned into our first event planning company.

That company is what showed me the love and passion I have for this industry. It taught me so much about myself, my work ethic, and shaped who I am today. It also lead me to take another risk….one that was scary and sad, but the right thing for me to do, to leave and go out on my own.

I founded Cluster Events, five years ago, and it truly has been the best decision. I am beyond proud of the company I have created…I wake up looking forward to jumping on my computer every day and getting to work! The risk to start Cluster was one of the hardest ones I’ve ever taken, and I am still reaping the reward.

I just took another big risk…merging companies with my good friend Frankly Weddings…and that reward, I can already tell, is the biggest one yet!

What should our readers know about your business?
Cluster Events is an event planning company I own with my partner Frankie! While we have our own aesthetic, which is modern, bright and pushes the envelope…we can easily adapt to what our client is looking for and guide them, in how to make it a reality while keeping budget in mind 🙂 We also bring a variety of skill sets to the table, which is also how we compliment each other – Frankie is very well versed in graphic design, creating all the paper goods our clients could want, while I enjoy working with my hands to create large installations.

Frankie and I both had separate planning companies prior to merging. She was actually a mentor of mine when I was first starting out. We had always talked about coming together and then when the pandemic hit we figured it was time to take the plunge. Taking the plunge was easy but getting to where we are today, at least for myself, wasn’t always easy. I had a company, prior to Cluster, with another partner. And as time went on it was clear if i was going to succeed I needed to do so on my own. It was a hard decision and wasn’t an easy road. Just because you’re doing whats best for you, not everyone can see or understand that and will try and get your way. It took time to rebuild from the ground up. Navigating waters on my own and having to prove myself all over again. Frankie was a huge help in rebranding who I was as a planner. I defiantly learned a lot about who I am and my own work ethic. I put my head down and get things done and I’m not afraid to get my hands dirty. If something needs to get done you don’t ask questions you just do it!

This is a lot of what Frankie and I bring to the new Cluster Events and what I think sets us part most. We are a true support team for our clients, Offering nudges of advice when needed or taking over the reins when asked. We get it done, we get it right and we have a blast doing it!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh the places you’ll go! I think it would start with an Air BnB in Malibu and go something like this:

Get up early and take a morning trip to the farmers market in Calabasas, grab coffee and a snack at Pedaler’s Fork. Sample the local bounty and grab some stuff to make breakfast back at the house!

Enjoy the morning on the deck making breakfast with all the new fresh ingredients from the market then head down Topanga Canyon over the hill to Santa Monica. Link up with Rasta Bus for a Segway tour of Santa Monica down and down to Venice. Stop at a local spot like Great White for lunch then walk down Abbot Kinney for some local shopping. Be sure to stop at Salt & Straw for some ice cream!

Go back relax then head out for dinner back to Venice to Felix.

The next morning we can head to Cafe 27 on Topanga Canyon then over to Saddle Rock for a little wine tasting and safari! Afterwards head to Malibu Cafe to enjoy the afternoon with drinks and lawn games. Then lets get dressed up and go to Beverly Hills to Mr. Chows followed by a night cap at the Beverly Wilshire (because who does’ love “Pretty Woman”)!

Then for our last day, lets be real tourists and take a hike to the Hollywood sign and touch the stars at Grauman’s and check out Madam Tussauds…because lets be honest it is kinda cool.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents, of course! My Mom has always been an entrepreneur, owning her own hair salon, standing on her feet for 14 hours a day. Instilling in me a work ethic I’m so proud of….never leave a room without taking something with you! Always pick up after yourself and don’t be afraid to jump in and help!

My Dad as well…he has always been a cheerleader for me. Even the smaller things like getting on the bus 🙂 He would alway say “you’re not trying, you’re doing”. He is the most inspiring person and a pillar of what it means to always go for your dreams no matter if you think you missed your window…I cam home from college one summer and he sat me down and explained that he and my Mom were becoming professional tree climbers (I thought he was going to say they were getting divorced)…needless to say I was relieved and the tree climbing turned into zip lining and this year they just started their 10th season at Tree Frog Canopy Tours!

They are both testaments to taking risk.

And of course my new business partner Frankie! I owe her so much. When I was first starting out in this business she was way more established but never saw me as competition. She was first to offer me advice and guidance when I needed help. She is a pillar of poise. We’re one in the same yet ever so different. Saying I’m excited about our venture is an understatement…the joy I feel knowing we get to sit together and talk weddings and hang out all day literally makes me smile from the inside out!

Website: http://clusterevents.com

Instagram: @ClusterEvents

Image Credits
Cluster Events_1 Photography: Michael Segal Photography Venue: Hudson Loft Rentals: Bright Event Rentals, La Tavola, Archive Rentals Flowers: Pigsty Cluster Events_2 Photography: Maya Lora Photography Venue: Quail Ranch Flowers: Pigsty Cluster Events_3 Photography: Jenny Smith & Co. Cluster Events_4 Photography: Jenny Smith & Co. Venue: Colony 29 Flowers: My Little Flower Shop Palm Springs Rentals: Adore Folklore

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