We had the good fortune of connecting with Nasreen Jadmani and we’ve shared our conversation below.
Hi Nasreen, how do you think about risk?
Risk or taking risks doesn’t come naturally to me. I’ve always been risk averse, of taking risks, be it in my personal life or professional. I have always felt safe with having a routine, the steady paycheck lifestyle, but I always craved more.
I know, strange coming from a person who actually didn’t mind routine life. I just knew that this isn’t what I wanted for myself.
I think taking a risk of wanting to go down the path of entrepreneurship, not having that stable job or what each day or month is going to look like, has definitely been scary, challenging yet extremely rewarding all at the same time.
It has made me step out of my comfort zone and become more confident in myself and the decisions I make. I have to constantly remind myself that I’m on the right path of doing what I love and having the freedom to work towards my dreams and goals of being a business owner.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve recently embarked on the entrepreneur journey post the pandemic. Before that I was working for an event rental company for about 3 years. On weekends I would help other planners or coordinate weddings as a side hustle. My goal was to learn everything about the event industry and gain experience from veterans in the event and wedding industry.
I am an Event & Wedding Planner based in Los Angeles. I have been coordinating events and weddings for over a year now under my company, Events by Nazzy. Being South Asian, the majority of my clients are of South Asian background, but I have clients from all backgrounds and cultures. This is something I love, because every wedding is a learning experience for me. I get to learn about different customs and cultures through my clients.
My father is a retired diplomat and as a child of a diplomat, a good portion of my childhood and adolescent years consisted of being surrounded by various social gatherings, such as elegant dinner parties, fundraisers and cultural events. I wasn’t very far off from the event world and somewhere along the way, I decided I wanted to be an event planner. That’s where the idea of event planning started. Weddings just made their way into the equation and I loved it!
Starting a business is never easy. I think for me the biggest hurdle was self doubt. Could I actually do this, am I meant to be a business owner, do I have what it takes to be a business owner. It wasn’t easy, but I started off by learning more about the event industry. Working for an event rental company was probably one of the best decisions I made. It helped me understand the various aspects that go into putting an event together. I learnt all the details related to events, from the minute an order is placed through delivery, setup and strike. Apart from learning about how an event comes together,what really drives me, is the bond I build with my clients. They put 100% of their trust in my work and ability to bring their dreams to life and some of them have actually become wonderful friends. One of the main reasons I love what I do!
I think being a business owner, you are always learning. Every event, every wedding teaches you a lesson. The biggest lesson I’ve learned so far is to believe in yourself and know your worth. In the world of business, you need to know what your worth is and manifest that, you will attract the right clients. This is an on-going lesson I am learning.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would probably start off with checking out a few landmarks that Los Angeles is famous for, such as hiking up to the famous Hollywood sign, checking out Griffith Observatory to get the full view of the city. Driving down Abbott Kenny Blvd and checking out some of the shops there. Taking a walk along Venice boardwalk to get the real feel of LA and then go to the rooftop bar at Hotel Erwin to get that perfect California sunset. Would check out Santa Monica and walk the boardwalk to get the feel of Los Angeles.
Downtown LA is another one of my favorite places with so many amazing restaurants and bars to visit. Grand Central Market is amazing with so many variety of things to eat. Perch is another favorite place for its ambience and food. The Last Bookstore is one of my favorite places to check out and take friends.
Having lived in Culver City, I hold that city close to my heart. I love Culver City and all the restaurants and bars that have popped up over the years. I would definitely take my friend to walk up those Culver steps, we’d get a great work out in and mozy onto brunch at one of the restaurants in Downtown Culver City. Cafe Vida is one of my favourite.
Would definitely make a trip to The Comedy Store and check out a comedy show playing.
There is so much Los Angeles has to offer and so many places to see. These are a few of my favorite, but I’m always in search of new and exciting places to check out.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, my family! (Parents, siblings and their significant others). They are my backbone and my support group in most of my major decisions. That’s not to say that its’ been easy to get them on board. I think a lot of South Asian creatives can attest to this, that half the battle of your success is getting your parents to understand and see your vision of leading that creative entrepreneur lifestyle. But when they come on board, they’ll always be in your corner, encouraging your every step of the way.
My Friends – I’m blessed with some amazing friends who have always been there for me, encouraged me, listened to me vent and most importantly believed in me, sometimes more than I have believed in myself.
My team of amazing assistants! They’ve become more than assistants, they’re my work friends and I owe my success entirely to them.
Working in the event/wedding industry, the vendors, the fellow creatives are one of the most important groups and they deserve most of the recognition. It takes a team of highly creative individuals to come together and pull off these stunning events we get to witness. I wouldn’t be where I am without this group of people.
Lastly, my clients. Thank you for trusting me and choosing me for your special occasions, be it a wedding, a birthday party, a baby shower, or just a casual dinner party. Thank you 🙂
Other: Email: firstname.lastname@example.org
Photographers: Deepicka Mehta, Ali -Reel Initiative, Jessica VanTassel Decorators: Wedding by Wardah, Chez Rose Floral Designs (Tanya)