We had the good fortune of connecting with Ni/Co and we’ve shared our conversation below.
Hi Ni/Co, we’d love to hear about how you approach risk and risk-taking
Taking risks is probably the biggest factor in our careers AND lives together! taking the leap to invest in us and our music full time a few years back was the most terrifying thing we ever did. We both left the stability and comfort (and financial safety) of full time jobs in other fields and decided to pursue our music and build our brand full time. It was SO hard to make this leap, but we really never looked back once we took the plunge. We also think risk is the maker or breaker of creative fields. You can be the biggest dreamer from your bedroom for the rest of your life, but you’ll get nowhere! We dream and talk and plan all day long, but when we really make mountains move is when we do stuff that scares the heck out of us. ALSO, music is so so so vulnerable so every single song we put out feels like a giant scary monster of a risk. Sometimes it “pays off” and sometimes it’s a let down, but you have to get up and do it again and again and again or you’ll never feel fulfilled (at least for us!). The value of us having each other is something we definitely don’t take for granted, either. Sometimes one of us is more apprehensive than the other, so we need the other to give us a little push into the unknown! 🙂 If you want great things, you have to take great risks! We try and live by that every day.
Let’s talk shop? Tell us more about your career, what can you share with our community?
We feel like something we’re the most proud of us the fact that we haven’t given up – as crazy as that sounds!! We’ve had a LOT of moments that shoved us to the ground and hit our ego really hard, but we woke up the next morning and went right back into it. To put it quite simply – we did this because we literally couldn’t do anything else. We recently were lucky enough to be chosen to perform on NBC’s latest show called “American Song Contest” for a few months and it was the most informative, inspiring, difficult, scary, fun experience we’ve ever gone through. We learned more about ourselves personally and as a band than we ever have before. We feel like we’ve gone through a trillion journeys to get us where we are. We’re nowhere near where we want to be yet, but we plan to never stop working to get there! We face challenges DAILY, maybe even hourly, that really try and work us down. Sometimes they’re successful and we take a hit for a bit, and sometimes we kick them in the face 🙂 I think the main lesson we’ve learned in this field is NOBODY KNOWS WHAT THEYRE DOING. People will come into your life and career and try to preach that they know best and if you just listen to them your whole life will change. None of that is true. YOU know you and know your art better than anyone else. That’s not to say you can’t learn and grow from others’ wisdom! Soak up alllll the knowledge you can! BUT, never let someone tell you they know YOU better than you. Have a clear vision and dream and when people laugh or tell you it’s not possible, use it as fire. Put the anger and hurt towards working that much harder to get to the place you know you’re capable of – and then send them a postcard 🙂 We want the world to know that all we want to do is move people. Music has healed us, changed us, grown with us, hurt us, left us, brought us back to life, inspired us, shaped us, and all we want to do is give that someone else who needs it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
To start the morning, we would take them to Alfred’s coffee for the BEST vanilla latte you’ve ever had! Then we’d have to do a hike – maybe Runyon Canyon – for some fresh air and views of the city. For lunch, we’d absolutely have to do Pablito’s Tacos. The BEST handmade corn tortillas we’ve ever tasted. Then maybe we’d take a ride over to the beach for some sunbathing and PCH drives. We’d drink some frosè in Malibu and fall asleep on the sand for a bit. For dinner we’d get dressed up and go to West Hollywood for a hotel rooftop bar and pretend we’re fancy and famous 🙂 Some of the most exciting things we’ve found to do in LA have been accidental finds, so i dont know if we can give them all away!! Shopping at the Melrose Trading Post, Indian food at Lal Mirch, and cornhole and giant margaritas at El Tejano are three honorable mentions 🙂
Who else deserves some credit and recognition?
Our shoutout goes to our friend and producer, Kevin Hutchens! We have been friends with Kevin since we were 18, but he has become such an integral part of Ni/Co. He has spent endless hours with us late into the night, on weekends, on vacations, early in the morning, etc to pour into our music and brand. Finding someone that believes in you and your art is the valuable thing you can find in this career field! We also get to make music with our best friend, so it feels like cheating 🙂 He has given us inspirational pushes that we need sometimes, reality checks, best friend venting sessions, and talent and skill galore!!! We’re so thankful for his time and energy and we know our band would be nothing without him.
Other: tiktok: https://firstname.lastname@example.org_official
Carly Peterson, Peyton Dollar, Steez Media