We had the good fortune of connecting with Nicole Bendayan and we’ve shared our conversation below.

Hi Nicole, how does your business help the community?
As a Cycle Syncing Nutritionist, my business impacts the world through education and helping women to be active participants in their health.

An average woman will have 451 menstrual cycles in their lives, spanning 38.5 years. The hormonal fluctuations that they experiences affect them every day of the month. By living in tune with their cycles, women are able to optimize their physical, emotional, and mental health as well as increase productivity, improve relationships, gain incredible amounts of confidence.

Furthermore, many women have the experience of being dismissed and invalidated when it comes to menstrual related issues, being told its “just part of being a woman” or recommended to go on birth control without being given any other options. In many places, women are also not given adequate education or resources to inform them of how their cycles work nor how to live in tune with it.

In my practice, I educate women on the biological processes happening in their body, how to support their body and mind through each phase of their cycle, how to leverage their cycles to improve their quality of life as well as how to manage and heal menstrual related issues naturally.

I strive to make women feel heard and understood while providing them with tools, resources, and guidance to become active participants in their healthcare.

What should our readers know about your business?
It has been a really interesting journey getting to where I am now. I could have never dreamed of doing what I am doing and being able to impact so many lives.

I had been interested in nutrition from a young age. It didn’t start as a very positive thing as it was rooted in an obsession over body image and orthorexic behaviour, but I am grateful for that experience as it led me to become very well researched in nutrition. I then went on to study Holistic Nutrition. Over the years that I was studying nutrition and searching for a career path I had some negative experiences in the health care system.

I was consistently dismissed and prescribed pharmaceuticals after three minute interactions with doctors. I was told that none of the symptoms that I had been experiencing were due to the birth control that I was on, even though I knew that they were. My suspicions were confirmed when I decided to go off hormonal contraceptives. Unfortunately, I’ve learned that this isn’t a rare experience for women. I knew there had to be ways that I could become a more active participant in my healthcare.

After these experiences, I fell down the rabbit hole trying to understand female reproductive hormones and I was shocked at how little I knew. I considered myself well informed about health and nutrition, yet I knew nothing about how such a significant part of my body worked.

I didn’t even know there were four phases in my menstrual cycle! I then continued to research women’s health, hormones and the menstrual cycle and came to find that there was a lot of information about how to support your body through the different phases of the cycle, we are just not taught about it.

That’s when I knew I found a career. I was nervous to launch my practice as a Cycle Syncing Nutritionist because it was a taboo subject and I didn’t know how it would be received. To my surprise it was really well received by women who began to learn a lot about themselves, as well as by non menstruators who gained a new compassion and understanding of women.

It’s definitely difficult starting your own business though. It’s a lot of trial and error, burn outs, wanting to give up, and just trying to be persistent. Especially when you are doing it on your own. I think the entrepreneurial life gets glamorized for its successes, but not as much about how one gets to those successful points. There were definitely many times that I wanted to give up and thought it would be easier to just get a secure job that would pay the bills. But each time I wanted to throw in the towel, one of my clients or someone would reach out and tell me how much my services have been helping them. I believe wholeheartedly in my mission and understand how powerful and necessary it is for women that I knew I had to keep going.

You try so many things and hope something will stick that will be the propeller to get you to the next level. It was months upon months of reworking the business to be impactful, enjoyable, and scalable.

My big jump actually happened pretty recently. I decided to focus on TikTok and really honed in on my marketing plan. Out of nowhere I had a video go viral that helped me reach a lot of people.

I am really proud of where I am now. It’s a really cool feeling to have so many people approach me asking for help and having my story and content resonate with them.

To hear genuine gratitude in someone’s voice for finally having someone listen to them and validating their experiences is something I will always want to provide space for.

One of my mentors used to always say this Steve Jobs quote “You can’t connect the dots looking forward: you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” And I think this is super helpful for a lot of entrepreneurs who are on a mission to impact people. You want things to work out a certain way in many moments, but the likelihood is that they don’t work out because they are making way for even greater moments. Stay driven, stay consistent, and if your mission is to truly help people, you will get there.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First I would tell them to explore the city a little bit. Do a few hikes. Hike up past the Griffith Observatory to Dante’s View Point. Then check out Van Leeuwen Ice Cream shop for a delicious ice cream sandwich. Go for brunch at Millie’s Cafe in Silverlake, cook up some delicious Korean BBQ at Brothers in Koreatown, enjoy a nice dinner at Laurel Hardware. Go for a bike ride through Marina Del Rey and explore the Venice Canals, then go grab a drink at Chez Jay after watching the sunset by the Santa Monica Pier.

One of my favourite ways to travel is picking a location to eat then walking around and exploring that area for the day. Los Angeles has so many walkable neighbourhoods that make you feel like you’re in a different city every day.

After spending a few days in the city, explore the surrounding area. Take a weekend trip to Joshua Tree and rent an AirBnB to stargaze all night. Rent out some dune buggies and have an adventure in Death Valley. Go for a snowboard adventure in Big Bear. One of the coolest things about Los Angeles is the access to so many different landscapes. You can be on the beach one day, skiing in the mountains the next, then sliding down sand dunes in the desert by the end of the week.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would not be where I am without everyone who has interacted with me along the way. My sister, Jenna and my cousin Michelle have always been my biggest supporters and have encouraged me to follow my path so definitely have to shout them out! Another person who has made a huge impact was one of my first clients Alisha. When I first started my practice, I had quite a bit of imposter syndrome, but through helping her manage her hormonal imbalances and teaching her how to cycle sync, it really showed me the incredible impact I can have and erased a lot of that imposter syndrome. She has since become a good friend of mine and always supports me in business and driving my message forward.

Website: nicolebendayan.com

Instagram: instagram.com/nicole.bendayan

Linkedin: https://www.linkedin.com/in/nicolebendayan/

Facebook: facebook.com/nicolebendayannutrition

Other: tiktok.com/@nicole.bendayan

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.