We had the good fortune of connecting with Noël Ill and we’ve shared our conversation below.
Hi Noël, we’d love to hear more about how you thought about starting your own business?
I’ve been writing songs for 23 years, but in the past I always had to rely on finding an audio engineer to help me record music. I didn’t know how to use recording equipment when I first started out. In 2018 I signed to a professional voiceover agency in Los Angeles. I quickly learned the best microphones and recording software that’s out there. Four years into my professional career as a voice actress, I had recorded hundreds of auditions, had a number of actual recording sessions remotely and realized I had become very skilled at recording professional quality audio from my home studio. I noticed a window of opportunity to begin recording my own music. After teaming up with my bandmates in 2020, we recorded an album titled, Elementals. I had such a passion for the music we were producing that I wanted to find a way to get it out into the world. Since each person in our band is a very talented, introverted artist, I knew social media was not going to be our best bet. I started researching about music licensing and synchronization. I figured if our music could be placed on a TV show, movie or video game, we could continue to write and produce music behind the scenes being inspired by story and visuals. It was a perfect fit for our personalities and talent and this way the music could still be discovered and enjoyed by others. So, I completed a course in music sync and took a liking to music business administration. I really enjoyed learning about how technology has changed the music industry and found it to be an exciting venture for independent artists. In the processes of preparing my music for licensing I offered to help a select number of other artists I knew do the same. This is what led me to start my music publishing boutique, Spiritus Management
What should our readers know about your business?
What sets Spiritus Management apart from other publishing boutiques is that as the founder, I am business oriented, but also a creative as well. I can empathize with the talent that I sign. I understand what it’s like to be a creative in a corporate setting. I never push artists to place their music where they don’t feel comfortable. I think it’s important that an artist stays on brand so I work closely in planning that out with them. Some of the most talented people are very eccentric. The challenging part of the business is working with eccentric personalities. Being an artist myself, I know that inspiration cannot be forced but in a fast paced business world, clients want things done yesterday. I learned to be patient with the people I work with and this method always produces the best quality work. I would like the world to know that through my understanding of how artists think, I have managed to publish the music of some of the most unique and truly talented artists. That is why we are named Spiritus Management. I set out to manage all the business while most importantly preserving the spirit of the music.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Get ready for a charming little adventure. Since I grew up in an unincorporated suburb of Southern, California, around apple orchards, orange trees and horse ranches, I’m not much of a city girl so I seek out places that have a cozy, quaint, country-cottage feel. One of my favorite places to eat is Alcove Cafe & Bakery on Hillhurst Ave. It has a cozy secluded cottage atmosphere like you are dinning in a fairy garden. I love their crispy smashed rosemary pee wee potatoes and also, you might casually spot a celebrity or two having lunch there. Keeping in the Los Feliz neighborhood, we can stroll Griffith Park and talk to the very personable squirrels that inhabit the area. Then, head over to Magnolia Boulevard in Burbank to go thrift shopping for one of a kind costume pieces. It’s a Wrap is a really cool place that sells leftover production wardrobe. They tend to have clothing that was tailored to fit the actors so often times you can find something that actually fits you perfect too. The nighttime is always the best time to catch a movie or a concert. The Hollywood Forever Cemetery is actually a delightful place to watch an outdoor movie with friends via Cinespia.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shoutout to Ari Herstand the founder of Ari’s Take Academy. Ari’s Take Academy offers courses in music business for independent artists. I took the Advanced Sync Strategies for Film, TV and Video Games. I also have to give a shoutout to the instructor of that course, Vo Williams. My intention in taking the course was to learn how to present my music for sync opportunities. Not only did they help me accomplish this, but they inspired a new business and career path for me as a music publisher.