Meet Obioma Okonko: Serial Entrepreneur

We had the good fortune of connecting with Obioma Okonko and we’ve shared our conversation below.

Hi Obioma, how do you think about risk?
This question reminds me of my favorite poem, “If,” by Ruyard Kipling that states, “If you can make one heap of all your winnings And risk it on one turn of pitch-and-toss, And lose, and start again at your beginnings And never breathe a word about your loss.” This has been a microcosm and way I’ve lived my life especially as an entrepreneur. Alot of the times I never know how things will turn out in the end. I only know the amount of regret I would feel for not taking the leap. Spiritually, we’re taught, spiritually, to have faith and that with the right amount we can move mountains. We’re also taught that this is where we can actually test God. So before I go into anything I ask myself, ” what is there to win and what is there to lose? When there’s much more to gain with little to no risk of “loss of life” I find myself taking the leap every time. I understand I may win some and I might lose some so I calculate my risks but the goal is always to win more than I lose. So far my strategy has been working and I’ve grown a lot mentally because of it.

Alright, so let’s move onto what keeps you busy professionally?
At the moment I’m just working on passion projects that help me fulfill my purpose. These are all things that I’m wholeheartedly connected to whether it be health and wellness with my Lovina Juice, Real Estate to house and shelter families while building legacy, investing in tech apps that build bridges and connect african americans of the diaspora back to africa or building networks and community through music and entertainment and educational workshops. With so many things to do with so many hours in a day its always a challenge. But the intrinsic rewards of knowing I impacted someone’s life makes it all worth it. The challenges I face on a daily are mental. The constant battle of If I think I can or if I think I can’t. Either way I’m right so I usually just decide to go with the first. Over time, I have learned that out of every Goliath that I’ve stared in the face none of them have killed me so why stop. Just keep going. When I’m done and there’s nothing left to give I want the world to know that I did everything I said I would do and left this world a little bit better for the people after me.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I can’t tell you all the good places because then you’ll know my hideouts (lol). But I would take them on a Nature Noire hike (@NatureNoire) since I love outdoors. Something about being outside while working out is really nice. Go down Melrose and check out a bar for some drinks at the Parlor and people watch- always run into some interesting people down there. I would grab a couple bikes and cruise through Marina Del Rey up to Malibu and bar hop. Pre-covid I would’ve hit up a gamenight at somebody’s house-we love a good gamenight! Do some bar hopping in Santa Monica or Marina Del Rey and that’s about it. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely would like to take a moment to recognize my family for my success. They always kept me up and never allowed me to give anything other than my best no matter what it was. My business partners for always keeping me accountable and reminding me of why I started the journey in the first place. And my close friends who come out to show love and support no matter what venture I start. They might not always come with money but they’ll come with words of encouragement and that’s always well received too.

Website: Lovinajuices.com

Instagram: ookonkoo/E.S.C.R.O/TLOUNGE90210

Facebook: LovinaJuice