We had the good fortune of connecting with Pamela Rios Alvarez and we’ve shared our conversation below.
Hi Pamela, how does your business help the community?
Our brand lives by the “Build Others. Build You” motto. With “Build Others” we want people to actively practice being mindful about others. What this means is looking out for each other and building each other up through kind gestures, good deeds, or in any other positive way. As a brand, we build others through charitable work, donations, and encouragement to our audience. With “Build You” we want to make sure that people are taking care of themselves as well. This is so important, and it goes hand-in-hand because without taking care of yourself first, you can’t take care of others.
HAUS OF BARZ hopes to not only help individuals push themselves to be physically healthy but mentally as well. That is our goal for everyone who comes across our message.
HEART OF BARZ HEART OF BARZ is our monthly donation segment. We allow our audience to vote on what we donate to: a current social issue, a current environmental issue, or a current health issue. We do our research to find organizations supporting these current issues, and we make sure the organizations are accredited.
At HAUS OF BARZ, we believe that we are all set on this earth to fulfill our story through good done unto others. We live this life so fast and sometimes so selfishly, and we forget that we are all going through the same things. All of us go through a life cycle, and each stage of life has its own unique gift to give to humanity. We need to do whatever we can to support each other in each stage because you never know when greatness will arise from it. I have found myself reflecting on this idea a lot after a near-death experience. Myself, along with many others, were helped so selflessly by the community. Ever since then, I have committed myself to helping others the way I was helped. It is so crazy to me how one experience, just one, can change your whole outlook on life.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
WHAT WE STAND FOR:
HAUS OF BARZ is a brand that stands for inclusiveness. We are not your typical fitness apparel brand that aims to cater to a certain body type, the athletic body. We know that we all have different journeys, and all of these journeys begin at different points. Of course our aim is to help everyone pursue a healthier lifestyle, but that doesn’t mean you have to look a certain way. At HAUS OF BARZ, we believe everyone should be happy and, most importantly, comfortable in their own skin. With our apparel we want to make sure that we can help people get there.
Our brand lives by the “Build Others. Build You” motto.
With “Build Others” we want people to actively practice being mindful about others. What this means is looking out for each other and building each other up through kind gestures, good deeds, or in any other positive way. As a brand, we build others through charitable work, donations, and encouragement to our audience. With “Build You” we want to make sure that people are taking care of themselves as well. This is so important, and it goes hand-in-hand because without taking care of yourself first, you can’t take care of others. HAUS OF BARZ hopes to not only help individuals push themselves to be physically healthy but mentally as well. That is our goal for everyone who comes across our message.
We believe that we are all set on this earth to fulfill our story through good done unto others. We live this life so fast and sometimes so selfishly, and we forget that we are all going through the same things. All of us go through a life cycle, and each stage of life has its own unique gift to give to humanity. We need to do whatever we can to support each other in each stage because you never know when greatness will arise from it. I have found myself reflecting on this idea a lot after a near-death experience. Myself, along with many others, were helped so selflessly by the community. Ever since then, I have committed myself to helping others the way I was helped. It is so crazy to me how one experience, just one, can change your whole outlook on life.
GOALS & LESSONS LEARNED:
At HAUS OF BARZ we sell Men’s Apparel, Women’s Apparel, and Accessories. The brand is definitely geared more toward the functional/premium aspect of athleticwear. Our focus is to make sure that people are not only sporting things that they enjoy wearing, but that bring solutions to whatever activities they are involved in daily. Eventually, as founder, I want to see HAUS OF BARZ come to life as an awarded gym. But further than that, my dream has always been to own a multi-faceted fitness & wellness company: a gym, healthy kitchen, supplement store, apparel, THE WHOLE NINE YARDS. It’s definitely going to take some work and some time to get there, but I know one day, near or far, we are going to get there.
For now, we are taking things as they come and learning new lessons every day. We all know that running a business is no easy feat. Things can get pretty challenging at times. From handling operations to communicating, meeting deadlines to meeting budgets, building connections to taking risks, etc. Something that I have definitely grown to understand is that everyone works differently (team, suppliers, manufacturers, contractors, etc.) and that’s okay. Sometimes things are not going to get the done the way you envision, but they will always work out in the end. While this concept of adaptability is an important virtue, it is this vision that needs to be sustained, whether you remaining small or scaling up. A visionary knows their mission and can see and influence the big picture. More importantly, a visionary both leads and inspires. For a business owner seeking success, this may be the most important hat to wear because it turns your passion into a sign of credibility as well as a motivational tool.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Whew! I am scared to answer this because it is going to take me forever to get through it! Man, when I get asked questions like this, it really makes me take a step back and appreciate the life I have lived. I am truly so so blessed to have grown up in Las Vegas. It is literally one huge playground. The only thing I would change is having a beach, but we can’t have it all.
Hmmm… let’s make a quick little setting here. It is late September in Las Vegas. Daytime may be a little too warm, but once that night breeze hits, you know you are living the life. Friends arrive Wednesday night. Of course, on Thursday morning we have to get active! We head to Red Rock Canyon for a nice little sunrise hike and finish off the workout at Lifetime Athletic, one of the most outstanding athletic facilities you will ever step foot in. We lay out by the pool afterward for a nice little weekend tan. Once we are done bathing in the sun, we decide that nothing pairs better with a good workout than a nice, healthy meal at Flower Child. Their build-your-own bundles are the way to go! We head home to relax before we head over to the Wynn to check in to our Tower Suite Salon getaway. We then get ready to go watch the Golden Knights crush on the ice! Our first professional sports team fires up the fans all night and leaves the stadium rocking (with the help of some craft beers as well)! After the game we end our night with some food and drinks at The Park. What’s more? Life is Beautiful weekend is here, and I am taking my friends to one of the best music festivals to exist. Friday morning, we go shopping at the Fashion Show for some trendy picks. We get ready and head Downtown, where the festival is held, and hit up Le Thai for some spicy pad see ew and short rib fried rice. We then go to Park on Fremont for a Pillow Talk. Time to head in and enjoy the best music and art the eyes and ears have to behold. Coming out, we are still in a partying mood so we hit up Commonwealth for some 90’s hip-hop/r&b. Afterwards, we head home and do it all over again until Monday comes around. Last day to soak in Vegas. We jump in the pool at the Wynn one last time and go have some coffee and tea at Gabi Coffee in Chinatown to wind down from the restless weekend. The last evening in Vegas always has to be accompanied by some 5-star food. Depending on the mood, we choose from two very coveted steak & seafood houses in Vegas: Joe’s or Cleaver. It’s the surf & turf for me… finished off by a nice dessert cocktail, the Espresso Martini. We plan for all the spots we will venture to next time because there is no way we would be able to fit all of Vegas’ little marvels in one short trip.
I am lucky to say I love where I live. I like being so connected. I know that wherever I go, I will always have a great time and experience because people here like to go out of their way for you. “Local love” is definitely a thing and it is so HUGE. My favorite thing about Vegas would be the constant innovation. Something new and exciting is always popping up, and like I said earlier, we love to support locally so you know we are in there! I really can’t complain. I am so happy to live somewhere that gives it all to us. I LOVE MY CITY!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There is a synergy between humans that forms combined experiences which shape who we are and what passions we pursue in life. That reason has led me to believe that everyone I have met or come across has definitely played a huge role in molding my story. I am very happy to have shared countless experiences, good and bad, with so many.
Of course, with these experiences come those that are from the people who have been the most impacting, and these are the stories worth telling. To begin, the people who deserve the most recognition in my success are my parents. I was blessed with the most selfless, humble, and understanding humans. If it weren’t for the way they brought me up and the endless support they always rendered I don’t know if I would even be where I am today. I like to think the fire that burns in my soul is due heavily to the fire that burns in theirs. Growing up, I saw nothing but ambition from my parents. They both immigrated to a foreign country with nothing but the clothes on their backs in order to pursue a better life. This was always something so paramount to me… knowing that challenges were standing at the forefront of this new journey but still having the courage to endure them. And they did.
Of these challenges, one of the most difficult ones was figuring out how they would grow in a society that did not allow them to systemically. They finished high school but unfortunately didn’t have an opportunity at higher education. They had to work with the circumstances that life gave them, but they never pitied themselves for it. That is what always set them apart from everyone else. My parents worked so hard to give our little family a place to live and food to eat. The only lamentable part about all of this is remembering how, as a kid, I missed them so much. However, I always understood our circumstances and learned to live with them. It is crazy to think that even at such a young age you learn to accept such tough truths. I think these small hardships were what made me so strong and independent.
Eventually, we moved to Las Vegas where my parents decided to commence a new life. They began their own company. My dad put all of his savings into starting up the business. I remember throughout the years how we would rise and fall. Nonetheless, my mom and dad would always pick themselves back up. They never gave up no matter how hard times got because giving up on themselves meant giving up on us. After a few years, my dad decided to take the business in a new direction. He took a risk and he grew. He took chances, so naturally others took chances on him, and he always made sure to deliver. His earnestness and integrity brought him an incredibly long way. He has built connections from absolutely nothing. I always admired that. I look at the respected man that he is, and I push myself to be the same. Nowadays, my dad has scaled his business to a point he had never dreamed about. He has accounts all over the country because of the reputation he has built for himself. My dad and I have never had the typical father-daughter relationship, but I am so glad we have the unique relationship that we do have because it has molded me into the woman I am today. But let’s not forget my mother was always our backbone and the reason we even managed to survive. Lord knows where we would be without that woman. All in all, I owe so much to these extraordinary two, and I could go on and on about them, but I need to stop myself and recognize other people who play crucial parts in my success.
To my partner, Ashley… thank you for all that you do for me. Developing and establishing a business is very time-consuming, and I put major priority on it. I know things can get tough sometimes, but I wouldn’t be able to do it all if it weren’t for your boundless help and your unconditional love. I really just don’t know where I would be. Hmmm… actually, I do. I would be too overwhelmed to handle everything, including regular day-to-day tasks. You make my life so much easier and I could never thank you enough for that! I also want to thank all of my family and friends who have genuinely supported me throughout all the seasons of my life. The value I put on friendship is insurmountable and I hope you all know how much I love and appreciate you!
Last, I want retreat a little from telling about the people who have impacted me and acknowledge an experience that has forever changed my life. On October 1, 2017, I was present at what was deemed the deadliest mass shooting in modern-American history, Route 91 in Las Vegas, NV. As cliché as it sounds, having encountered death so closely was my wake-up call. It was what brought me to realize that life is too short to not do what you love. I am not here to give you a sob story. We all go through hardship one way or another. Instead, I want to give you a success story (in no means indicating the monetary aspect of success). What I mean by success is finding happiness. Thanks to that night I am here with my eyes wide open, doing what I am passionate about. It was for sure a journey. One with many dark days, many tears, and many hard discussions but I wouldn’t trade what it taught me for the world. And what it has taught me was to prioritize people over things, time over money, and health over bad habits. It taught me that in the grand scheme of things, we are all really here just to help each other get through the good times and the bad times. Every moment truly is precious. That is why I will be spending it doing what I love and working hard to fulfil my purpose in this life.