We had the good fortune of connecting with Phillis Stacy-Brooks and we’ve shared our conversation below.
Hi Phillis, how do you think about risk?
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I know this sounds a little crazy, but I consider what I do art. I believe this is what sets me apart from other designers. I combine art along with the business side of branding. I’ve never used clip art, free fonts, or copied another designer. I don’t consider other designer competition. They can’t do what I do, and I can’t do what they do. I’m unique in how I design. Thinking this way is so very freeing. I’m most proud of my clients. I tend to keep them for years, and I mean years! Often when a client moves to another company, they somehow manage to bring me on board with their new company. My biggest hurdle was understanding that I’m am not for everyone. For the first few years, I kept saying I can design for everyone. But that’s not true. I now target a specific client, one who understands the importance of branding, one who is willing to pay what I charge for my services, and one who is in the long-term.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in Southern California. My first stop would be PCH. The drive along the Pacific is truly amazing and should not be missed. We’d get there by taking Topanga Canyon because it’s so cool, and the first glimpse of the Pacific Ocean is breathtaking. We’d stop for lunch at Malibu Seafood before finding the perfect spot to stop, relax, enjoy lunch, and talk. If there were time, we’d head to Venture and take a walk down Main Street and visit The Calico Cat Bookshop, which has an excellent selection of vintage books. The next day we’d visit the Getty Museum and lunch on the patio, that evening we’d wander over to the Skirball Cultural Center for an evening of summer music outside in the quad. I’m so fortunate to near Los Angeles, Santa Monica, Beverly Hills, Ojai, Ventura, I could go on… there is always something going on somewhere near.
Who else deserves some credit and recognition?
The biggest shout out goes to DaAnne Smith, Past Executive Director at Single Mothers Outreach in Santa Clarita, California. Her continued support kept me going. I will always be internally grateful. It’s been 14 years, and they are still a client.