We had the good fortune of connecting with Preston Landers and we’ve shared our conversation below.
Hi Preston, we’d love to hear about how you approach risk and risk-taking
I love risk! I think of it as a positive feeling and use the fear that comes with risk to my advantage, it makes you feel alive inside, risk gives you edge, lets you know you are pushing your limits out of your comfort zone and awakens that energy and creativity that is locked away, and that is when magic happens for me. In event planning, production, and curation I am always playing a high risk game, “will this event be a flop? Will people even like this? Will too many people show up!? Will the artist get exposure? Do we have enough alcohol!” Leaning into risk always makes me triple check my lists, keeps me on my toes and pushes me to keep setting the bar with whatever I do.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I wear many hats when it comes to my career, I honestly have a hard time telling people what I do professionally. What I think wraps it up the best now would be “Event Producer & Community builder”. As a professional motorcycle stunt athlete at very young age traveling nationally on tours, and eventually internationally, I have always been around events. Seeing the behind the scenes production of how events come together, I was always inspired by all the moving parts and controlled chaos of live production. My career and life has always been a roller coaster, hardly getting my high school diploma (traveling full time), and no college education, I knew I had to rely on my years of travel and unique experiences, personality, and network to get where I wanted to be. This wild path has not been easy by any means. I have had cushy bank accounts, traveled the world, worked construction, worked with top brands, cleaned toilets, and been down to my last pennies not knowing if I could eat the next day. I would not trade my unorthodox path for the world! Through some wild random connections, (I could probably start every story with that intro) I started working with Red Bull in 2013, traveling with the Sports Marketing Teams. Eventually I moved onto the On Premise Marketing team 2018-2019 as an Event Specialist, where I was able to dip my feet into the wild world of nightlife events and art scene of LA. During this time is where I noticed a gap for talented creatives in the community that didn’t know how to get started, maybe just needed a little push, or just a way to connect face to face with industry professionals that are typically hard to access when getting started. This is where Stoked & Broke was born — a platform dedicated to creating curated events that bring exposure and awareness to up-and-coming local creatives, and a way for me to give back so much of the opportunity that was given to me over the years.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Outside of my work I am a terrible planner! Days off I love to just go with the flow, but! Ok – I live on the West Side so beach is always priority, for sure would skate the boardwalk and Venice Skate Park to see the chaos, weird and true beauty of Venice, beers at Hinanos Cafe with the locals, dinner and cocktails at Little Fattys / Accomplice Bar, and coffee and breakfast at Blueys Kitchen in Santa Monica. We live in the heartbeat of live entertainment here in LA so always keeping my finger on the pulse with what shows and unique events are happening, i’m sure we would end up in West Hollywood at the troubadour, on Sunset at The Echo, Hi-Hat in Echo Park, or seeing what the Monster Children crew has going on at 1700 Naud.. (this list could go on forever) Geographically we have amazing landscape features, from amazing surf, hiking in the Santa Monica Mountains or Angeles National Forest to snowboarding in the mountains just a few hours away, I love showing my visiting friends the local hiking, camp spots, beaches and just spending lots of time outdoors. we truly live in a unique place !
Who else deserves some credit and recognition?
So many people in my life have mentored and given me encouragement every step of the way in my journey, but a couple that stand out that really set me in motion to do the work you see out of me today would be my old boss at Red Bull and close friend Nicole Tomeo, and Connor Buss from Foreword Films. Nicole took risk with me, she highlighted my strengths that I didn’t see, taught me how to use my strengths in my work, instilled confidence and courage that I will carry on forever. Connor and his team at Foreword Films have always been inspiring on so many levels, setting the example to myself and many others of how you can start your own small business or side passion project, do meaningful work, and help others along the way in the process.
Jake Kin, Curt Pittman, Anthony Sansotta