We had the good fortune of connecting with rachel roth and we’ve shared our conversation below.
Hi rachel, we’d love to hear more about how you thought about starting your own business?
I have always been crafty. Between singing, making rainbow loom bracelets, string bracelets, and baking. My business started as an accident the day I graduated High School in June 2018. My cousin was going to sleepaway camp and wanted to make a few bracelets. So we went to our local craft stores and bought beads and letters and made a bunch, and the addiction to making beaded bracelets started. After that, my mom ended up wanting a stack of bracelets with mine and my sister’s names on them. I shared these on Facebook and got an overwhelming response from people who wanted the same thing. So I created an Instagram and Facebook page, and everything has taken off from there. I have created thousands of bracelets, mask lanyards, anklets, necklaces and more! I love creating and finding the best stuff for my customers.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I pride myself on always being active on social media! I have met some of my closest friends through Instagram and I’m very honest. I think that the time I take to design and chat with people makes me stand out. I also spend hours researching and when I’m beading I test out every bead and hand pick them to make sure that they are the best quality. I also am supportive of other small businesses and will always help someone.
Some lessons and hardships that I’ve encountered
Dealing with people that copy original designs is something that is hard for me. A lot of us make jewelry and it’s the same style so I understand that it can look the same. But when it’s an original design that no one else has and I see that someone copied that it irks me. It took me a long time to realize that they might copy, but what makes my stuff unique is that I’m the one that made it. I laugh now when I see that people copy me. The only time that I get upset is when they use my pictures. Which has happened before.
Being taken seriously as a business owner is hard because I am so young. When I first started jewelry making It was hard to be taken seriously. I don’t think that I was taken seriously until late 2019 when my business really started to take off.
Balancing school and a business is something that is really hard and I struggle on a daily basis. I was a Music Education Major up until this semester. I switched my major to a BS in Early Childhood/childhood Education going straight into my masters as an MS in Early Childhood Special Education. I find that it’s hard for me to not want to bead while I’m doing homework. I recently made a system for myself that helps a lot. I do 20 minutes of school work and then 20 minutes of beading. It helps with both being able to focus on work (I have ADHD) and staying on track of orders and shipping!
Something that surprises me is when I talk to other small business owners and they tell me that I am an inspiration and they all look up to me. All these women are moms or older than me. For them to tell me that they look up to me is so special. I was bullied when I was a kid and didn’t have many friends. I was weird and loud. Through having a business and through social media I have grown up and matured. The other day my mom was on the phone with someone and they were talking about me and my mom said, “Her business is booming, and in the past year she has matured so much, and has so much more confidence.” I have always been told that I act older than I am. When I tell people I am 21, people are shocked. But having this business made me grow up so much and I couldn’t be happier.
I really love seeing customers’ visions come to life. It’s amazing to see the process from messages all the way to that stack on their wrists.
Who else deserves some credit and recognition?
My family and friends. I want to thank my parents, sister, aunt Stacey and uncle James for their continued support and help!!
Facebook: Just Bead It By Rachel, LLC