We had the good fortune of connecting with Randee Brookins and we’ve shared our conversation below.
Hi Randee, can you walk us through the thought-process of starting your business?
I took business classes at Santa Barbara City College years ago now and I was naturally drawn to conversations and people who ran their own business. What intrigued me to business or the thought of running my own is for a few reasons. I enjoy problem solving and being in charge of my professional path and the flexibility it provides. Every job I ever had I reached a ceiling of growth hitting Operations Manger roles quickly and am always looking for ways to improve efficiency & productivity, services, my skills, team skills and hitting those high achiever goals. Every company I started I could see the service that was needed, what was missing and how I could do it better than companies prior, and I understood the steps it would take to develop and mold into a well run business. In the last 6 years I started 3 separate businesses all with very different structures and services.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I introduce myself as a wellness founder because I have my hands in 3 businesses but they all have one thing in common. Personal growth, transformation and wellness at some capacity.
Age Management Institute is an integrative health and wellness organization that emphasizes the enhancement of health over the treatment of illness with our patients.
Women Who Warrior is a women’s empowerment brand coaching women how to live in alignment with who you are, your career, your home and personal life. We give them the tools to identify and prioritize their goals to then take bold action forward. We support women with our online coaching, in person workshops and annual weekend retreat.
Inner Warrior Project is a passion project that I started during my training in martial arts. We teach women of all ages the tools and skills on how to be assertive, confident and safe.
I’m excited how different these business are from each other and at the same time sharing the goal to support an individual in transformation for the better, I’m all in support of that and am grateful I have a business that encourages and supports healthy individuals from the inside-out.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in Santa Barbara, CA and there are many incredible options to share with someone who is visiting. A week long trip would give us plenty of time to uncover all of SB’s gems. I’d start with having them fly into Santa Barbara Airport as it’s the cutest and most intimate airport I’ve every experienced. We’d grab lunch in the sand at Shoreline Cafe and have yummy fresh fish tacos. We’d explore the fresh Farmer’s Market that happens downtown Santa Barbara with the purple flowering trees, local music and eats. One day we would spend hiking one of the incredible trails and witness the stunning views overlooking the Santa Barbara riviera. Santa Barbara is a dog friendly town so we’d take Layla (my 6 year old lab pitty mix) to Henry’s beach where the dogs run free and all is well. We’d make a reservation at the beach club there, Boathouse for a gourmet brunch overlooking the ocean views. I’m a huge fan of wine (used to make our own wine with a local family vineyard) so I’d be delighted to head 45 minutes north to wine country in the Santa Ynez Valley. I call this my happy place. We’d drive through the roaming hills of Ballard Canyon, with the warm sun, light breeze, incredible oak trees and a peaceful atmosphere that is perfect for a picnic. I always like a little live music so we’d find our way to the local spot of Maverick’s Saloon for some two stepping. We’d make our way back just in time for sunset on the beach. Santa Barbara has epics sunsets. If we are up for it, a little workout with a few of my local favorite spots, Rstr fitness where they have weight & kickboxing classes, core power yoga for some downward dog, and Swell athletic club for some movement and a steam. I don’t do much of the downtown scene but it’s always fun to do some people watching, so we’d head to the funk zone which is full of all kind of fun. More wineries, breweries, cute shops, amazing places to eat. If you like Mexican food Flora De Miaz, Pizza – Lucky Penny, Sushi – Oku, Fish – Blue Water Grill. You really can’t go wrong with any place you land in the funk zone. After we are done indulging we’d invite a bunch of friends to hang out at the mission or in the backyard for some chill hang out time. We love getting our friends together, hosting & creating memorable times.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Tough question! I have had numerous mentors that encouraged my success along the way. I had incredible teachers like my parents, they taught me deep rooted values that instilled my passion for being in service. My English teacher was hard on me in class because she knew I could do better and taught me to give everything my full effort and apply myself well. My Basketball coach who saw my potential when know one else did and gave me the confidence to believe in myself. My Uncle who asked me hard questions about my life and about who I am that guided me to find my passions. My black belt mentor who taught me grace and perseverance on the mat training and within the organization. My corporate boss who was an incredible role model in leading a team and encouraged individual & personal growth within the company. One of my best friends who is a high end wedding planner who taught me how to deal with different personalities & companies within the field and keep common ground between all. Lastly, my partners. Each business I have a partner in and I have learned a lot about my personal strengths and weaknesses. They have been a great support in building the business, supporting my growth and our company success.
I believe that the people you interact with, whether positive or negative, can leave little golden nuggets of information or life lessons for you to apply to your life. If you take it as an opportunity and recognize the effects those interactions had, they all become mentors at some point or another.