We had the good fortune of connecting with Randy Villalta and we’ve shared our conversation below.
Hi Randy, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
The amount of work and organization a person needs to create a very successful event. Not to mention a decent amount of finances to be able to afford certain things for the event. -There’s always an overhead. when it comes to curating an event, we need to begin planning and promoting months in advanced.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I believe what sets me apart is the fact that I’ve been in the music industry since I was born. I have experience in sound production events due to my father who gained knowledge through his own experience. I have the drive to create a legacy for my kids to continue. I won’t stop until I become the next “Tomorrowland!”
most proud of: I’m most proud of how far I’ve come. In the past, I began dabbling in events. I thought it was as simple as hooking up cables, getting some random DJs, and inviting people. Let me tell you, it’s definitely NOT that easy.
Perseverance and determination are key. I believe this is how I got here professionally. believe me when I say, this journey has been far from easy. I feel discouraged every now and then from time to time. there are some times when you have to question what you’re doing in regards to career paths. every event always has its own challenges.
How I overcame these challenges really comes down to organizing and attacking them one at a time. Everything eventually ends up piling on you. but one has to remain calm and see the bigger picture.
overall, the lesson I have learned is to allow yourself the time to host an event. allow plenty of time where you’re able to prepare for the worst in case the worst happens to happen. and I’ll tell you. there is always something to prepare for!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
currently, I reside in Orange County, California. and if I had a best friend visiting me for a week-long, I would definitely have to expand where we would visit. I wouldn’t be able to stay just in Orange county. I would definitely have to bring them to one of my favorite Restaurants, Arc: Food and Libations in Costa Mesa. sometime during the week, we’d spend a day in Los Angeles, hit the Art district, and visit some breweries along the way. one Friday or Saturday we’d visit the beach- take a bike ride in Newport or Huntington all day and then at night make it just in time for one of my big events right on PCH in Newport Beach! Sunday’s are industry night, so we’d HAVE to visit one of my favorite bars in Newport, The Alley Restaurant. These are just some places I’d have to visit. I have plenty more locations, only there are too many to list.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to begin dedicating this portion to my Dad. I owe the first bit of success to him. He began a Private-event DJ business when I was two years old. Through the years, he bought all kinds of speakers and equipment. He named the business “Randy’s DJ” after me. I can imagine he wanted me to take over the business when I was old enough. As a child, I attended plenty of his gigs and began helping him with minor labor – wrangling up cables, connecting and disconnecting speakers, and the occasional beverage deliveries to the DJ booth. through all his knowledge over the years, I learned how to properly run a professional sound system. I was had to run with this and take this DJ business up a whole new level. Thus Kraken Productions was created.
The second shoutout I have to give is to one of my best friends, Monsieur Alexandre Berenger -Entrepreneur, chef, Dog Lover -Specifically Huskies. a lot of my success I do also owe to him. I really do appreciate all the conversations and hang-outs regarding future business ideas we’ve had. I admire all his perseverance and determination. With his friendship, I know we’ll go far! -Thank you Alex for all your help and support. and thank you for the referral to one of the best magazines, Shoutout LA!
other quick honorable shoutouts.. Kori Hazard, the Girlfriend who was there all those sleepless nights while helping organize my first events and also kept me sane through all this Stress. Erick Escalante who has been nothing but positivity in my life and saw my vision when I first brought it up to him. Martin Hanlin Who kept pushing me toward my goal and never allowed me to slack off. Frank Vu who gave me detailed knowledge on Logistics and how to do the hows on event curating. and to everyone else who I wasn’t able to mention, thank you! you know exactly who you all are.
Photograph by Giovanni Carbajal