We had the good fortune of connecting with Reina Acab and we’ve shared our conversation below.

Hi Reina, do you have any habits that you feel contribute to your effectiveness?
It’s tons of work to unpack and learn what behaviors and triggers lead to me self-sabotaging. Some daily habits I’ve developed so far are: making the bed, quiet time while getting ready for the day, reading a mindfulness quote every morning, prepping to-do lists for the next day, and working on tasks that I feel like tackling in that moment. The last one is a major morale and efficiency booster that helps set boundaries for juggling a handful of projects at a time. We have this quote in the studio that says, “Take your time, but don’t waste your time”—I’ve noticed that when I try to stick to what I’ve written on a list of to-do’s but maybe don’t feel like doing it right at that moment, it takes me longer to complete because the doing isn’t as intentional as it could be. When I allow myself to switch gears and come back to things on the list, I realized I get the original tasks done and then some, sprinkled with more incentive to keep the momentum going for rest of the days ahead.

One interesting (bad) habit that affected my mood and energy was not fully getting ready in the morning. There would be days when production would have us out of the house by 6-7am that would throw wrenches in daily habits. And on days when I didn’t give myself proper time to go through my morning routine, especially skipping the eye liner/brow make-up—I noticed I set myself for neglect—I’d forget to drink water and wouldn’t eat throughout the day and just powered through whatever was taking up so much of my mental space and time. Maybe this is a prime example of needing to take care of yourself in order to take care of others. Glad I’ve kicked this one!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
même. is a children’s brand free of expectations—a universe that celebrates childhood and creative self-expression.

While shopping for children’s clothing, we noticed the messaging within the graphics, motifs, and colors—pink and purple, sweet and nurturing for girls; blue and green, fierce and assertive for boys. Everything was telling kids who they are and what they should be. It felt like unnecessary pressure on kids to fulfill expectations pushed onto them, and we wanted to change this.

At même., we like to ask kids, “Who do you want to be today?” We’ve created a space children feel included and supported in while exploring their creativity and self-expression through dress and hands-on activities. Our biggest wish is for kids to build self-worth through their interests and actions, and draw strength from being open, imaginative, and kind.

What sets us apart from others is that we use clothing/fashion as a way for kids to grow self-awareness of their environment and find their confidence within it. Every collection has a learning activity involved that introduces kids to new artists, concepts, and stories behind the things we wear and use daily. We make it a thing to host at least one kids workshop every collection to get the kids involved in the magic!

I’m super excited that we’ll be hosting more kids workshops this year and participating in more community-led events in Los Angeles. I’m really proud at how far we’ve come and how much Anthony and I have grown as individuals and partners while running our own business together.

This month (March 2022) actually marks our first year of going 100% into the kidswear industry. Before this, we’ve always held positions at different companies within the fashion/music/events spaces while slowly building même. in our free time. It wasn’t until we decided to dedicate ourselves fully that so many doors began opening for us.

I feel like no entrepreneur’s journey is easy, and there are so many challenges—it definitely takes a different level of delusional faith to persevere, especially when you’re building something you’ve never seen before.

Major lessons we’ve learned along the way that might sound cliche are: trust your intuition, create boundaries, know when to say no, and trust, let go, and keep moving. I have a handful of sayings I always repeat to myself, one is “write your purpose in pen, your path in pencil.” We often get married to expectations and how we’ll get to the next step, but once we let go of how things will happen for us, we’ll almost always get what we pray for. I also remind myself that I owe it to myself to be consistent, disciplined, and focused, because sometimes it’s easier to show up for others but when it comes to ourselves, it seems to be most challenging.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ohhh! This is fun. I love food–Who doesn’t love food?! I’d definitely take them to Maison Matho to grab a pink praline latte, jambon beurre, and kouign-amann (only on the weekends!), Sonoratown for the chimichangas, Broken Mouth for a Hawaiian style fried shrimp plate and spam musubi, KazuNori and Sugarfish for sushi/handrolls, Western Doma Noodle for homestyle Korean eats, Lowboy for their smash burger, Tsujita Annex for ramen/tsukemen noodles, and I could keep going but these are for sures. Haha. Would definitely have at least one beach day, visit the LACMA, MOCA, Broad, and shop all around the city at places like LCD, Gènero Neutral, Mohawk General Store, Poketo, Tortoise General Store.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wouldn’t be anywhere near the journey I am on without the strength of my parents and family sacrificing their lives and embracing the unknown of their futures. It’s through their resilience that allows me the privilege to go after my dreams.

Without the support of friends and our community, même. wouldn’t exist. I am forever thankful for all the love and support we receive from everyone that stumbles upon the work we do and look forward to carving out paths for kids’ futures.

Anthony, my life partner, for being there when I was on this split path of career decision making, and for jumping right into the fire with me in life and in work!

A book that I didn’t know I needed was Reboot by Jerry Colonna. A must read when beginning the journey of self-inquiry.

Website: www.memekidswear.com

Instagram: instagram.com/memekidswear or instagram.com/reinaleilani

Other: email: reina@memekidswear.com

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