We had the good fortune of connecting with Reno Ludwiga and we’ve shared our conversation below.
Hi Reno, what was your thought process behind starting your own business?
My dad is a lover of music, so evidently growing up, he had always made sure that my siblings and I were very diverse in the genres of music that we would listen to. As my interest in music immensely grew alongside my age, I started to question why there was a lack of representation of Asians in the mainstream industry and was surprised to learn just how underrepresented Asian artists were. Before starting this business, I noticed that there was a substantial amount of raw and promising talent all over the Inland Empire, but how overshadowed the people in my city were by the LA market. My thought process was how I would be able to create a path for these artists who were under-resourced and lacked the proper connections to jump start their dreams into reality. Without regards to race, color, or religion, my goal for this business is to provide the best network and connections for my artists and ensure they get the proper credit they deserve.
Alright, so let’s move onto what keeps you busy professionally?
Before I started managing artists’, I was trying to be one myself. My brother, Regi Levi, and I started a rock band from a younger age in homage to my dad’s dreams of becoming a musician. Needless to say, as we got older our interests in rock music drifted as well as following through with the band. Regi started picking up rap as we got into high school, as he would participate in freestyle Fridays at lunch with his friends for fun – and in my case my passion for music was not a top priority for me. It didn’t become serious until Regi wanted to start his own career but lacked the representation to do so. As an older brother, I felt the need to take action and be the one to represent him. So, he put me on the game and taught me the music business from scratch. Looking back, we learned a lot from each other through trials and errors and those were lessons that have made me who I am today. Establishing connections and networks in the industry is not a walk in the park, but I am thankful to have met some amazing and strong mentors in the industry such as Cory Walker, Dean Earls, Irez, John Will and AbCov who taught me everything I needed to know. The big lesson that I learned from my experience is that you can never be shy to ask questions. On top of that, observing how people in the industry move can inspire you to frame your craft and make it your own. I want the world to know that the Inland Empire is a hotspot for a lot of promising young talents, and that the artists’ that I manage will put our community on the map.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When I go out with friends, or make plans with a friend that is visiting, I usually stick to what I know best and that’s local spots around me. I don’t consider myself an outdoorsy type person , so my favorite spots to take friends is like the studio, a lounge, or the crib, or somewhere we can just chill and catch up. There’s a lot of underrated restaurants in the Inland Empire, so I usually put my friends on to Indonesian food or Thai food, and if I don’t mind driving I usually take them to this all you can eat Chinese bbq grill in Rowland.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to credit the artists and the entire team for a shoutout. These artists include Regi Levi, Kayoh LA, Yung Jaxx, Jax Kelli Mv7rid and J Custodio. I also gather a small PR team who are the backbone of the business, Angel Hernandez, Jasmine Zulaikha, Kevin Reyes, and Lourdes Ochoa. My story is definitely not something I did alone, without the help of these talented and hard working people, I would not have been able to cultivate my business into what it is now. Although we are in working progress, I have faith in my artists’ and my team that we will make noise in the industry.
Facebook: reno ludwiga