We had the good fortune of connecting with Reyna Marrufo and we’ve shared our conversation below.
Hi Reyna, how do you think about risk?
I believe risk is very important and vital when you are growing your business. There is no successful entrepreneur that did not take a risk. I do consider myself a risk taker and I have taken many risks in my life. I dropped out of college my second year, I quit my job, I’ve invested thousands of dollars in business coaches sometimes not knowing where I’ll get the money later to pay for it, but every time I’ve taken a risk I have overcame it and its taken me to a new level in my business. I know not a lot of people are like me and they like to play it safe. It is good to have a balance, but at some point in your business you are going to have to take a major risk and have faith in yourself that you will make it work. I know many people and even my family think I am crazy and not many people relate to the amount of risk I take in my business, but I know I will put in the work to have a positive outcome and I would rather live a life where I know I tried rather than living a life in a “what if” mentality.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a business and marketing coach for start-up Latina entrepreneurs and a Facebook and Instagram Ads Manager. To be honest, there are not a lot of business or marketing coaches that are Latinas. I feel that that alone is unique about me and other Latina entrepreneurs can relate to me because I understand their background and where they come from while they are navigating the business journey. I have a podcast called Reyna’s Podcast: Overcoming Adversity y Echándole Ganas where I interview Latino/a entrepreneurs to share their journey. I am passionate about about vision planning, financial awareness, mindset, and marketing for start-up entrepreneurs and will soon be launching a unique project that will focus on taking Latinas to the next level! My mom once told me, “I don’t know how you do it. It would have been way easier to go to school and get a job.” She has witnessed all the failures, late nights, early mornings, sacrifices, and successes throughout this journey. It definitely can be an emotional rollercoaster, but I am so happy I have not given up. I have invested thousands of dollars in my mindset and business and its helped me overcome my challenges. I learned how important it is to build strong relationships and how a relationship with one person can change the trajectory of the next part of your life. I learned to continue to make yourself uncomfortable and push your limits. I also learned the importance of money and building wealth and have created a new and healthy relationship with it. The mission of my brand is to empower Latina entreprenuers to know their worth, show them their goals and ideas are attainable, and to bring my comunidad valuable life and business resources to open up their mindset to financial independence and time freedom.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Monday take them to a local Bachata club for a fun night of dancing. Tuesday I would make them a nice brunch and eat at a local park and play with my dog, Leo. Wednesday do some type of goal setting and vision planning. Anyone who is my friend knows how much I love this and I am passionate about leveling up my own circle so we would set our quarterly goals and make sure we are accountable for next time we get together. Thursday take them to the beach, rent some scooters, and have a nice cafecito at Tierra Mia. Friday enjoy a yummy dinner with more friends and have a girls night. Saturday have a BBQ (carne asada) and end the night with a bonfire, good music, and good vibes. Who else deserves some credit and recognition?
This is a tough question. There are so many different phases in your life and the necessary people are there for a reason even if it is temporary. But one key person who truly has been part of my journey since the very beginning and introduced me the idea that it is okay to challenge the status quo was my 9th grade Geometry teacher, Sarah Mejia. In her class not only did we learn math, but she introduced us to educational philosophers like Paulo Freire, talked about the prison to school pipeline, and created an after school club called HOPE to give myself and my peers motivation to keep going despite all the barriers a first-generation low-income student goes through. Since I was very young I had very big goals that I was afraid to share with others because they would think I was crazy like starting a Europe Club to fundraise to travel to Europe before we graduated high school or to start an after school Women Empowerment Club to inspire and provide resources to young high school girls. I remember telling her this and she believed in me 100% and did not doubt or come up with excuses or highlight any obstacles I would face but she simply loved the idea and supported me, and that is all I needed. At the end of high school I had traveled to Italy, France, and England with not only myself but 12 other students from my community who had never left California and hosted multiple Women Empowerment workshops and collaborated with organizations such as PeaceOverViolence and different college programs. Mrs. Mejia’s belief in me is what sparked everything and till this day we have a strong connection and I still consider her my life mentor. She is one of the most unique souls I have ever met and she literally has saved so many people and students lives with her words and encouragement. I don’t think I would be where I am at without her guidance in high school and now.
Other: Podcast: http://www.reynamarrufo.com/podcast
Image credit: Cody Squyres from Squyres Productions https://www.squyresproductions.com