We had the good fortune of connecting with rjhoff and we’ve shared our conversation below.
Hi rjhoff, what’s something about your industry that outsiders are probably unaware of?
Working as an entrepreneur in the music industry, time management has become one of the most central parts of my daily life as a freelance musician. Living in a city like Los Angeles filled with creative people from all parts of the entertainment industry, you’re constantly meeting new people that you want to connect with and, in essence, use your time. Obviously it’s incredible to meet and connect with new people, but I’ve also found great freedom being more authentic with myself about the nights that I want to stay in and turn my phone off. Just because I can work every hour of the day and go out to every studio session and respond to every email, doesn’t mean I have to. As much as I love to glorify the grind, we all have a certain point where continuing to work only leads to more mistakes as you become increasingly sleep-deprived. I feel like the reality is that humans are connected to one another more than ever before, so that most of us have more connections than we could ever need right at our fingertips. Knowing who you are and what you are striving towards is a central part, I believe, in successfully finding the right connections and opportunities to succeed with your business.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m definitely most excited about all the new music I’m putting out! My newest single “strangers again” is available on all streaming platforms as of July 9th 2021! Though I’m currently in a place where I’m able to make my own music while working with other artists on their music, it took time to find this niche in the industry. I have to take this moment to shout out music producer, songwriter, and guitarist Dru Decaro. Thanks to a mutual friend I got a hold of Dru a little before moving to LA, but I had no idea how great of a person I was getting to know. As a mentor of mine, having the opportunity to see his daily life as an artist in Los Angeles inspired me to finally act on so many of the dreams I’ve had since childhood that I had ignored. The opportunity to see someone working at a high level was just life changing, it helped me connect a lot of dots of what steps I needed to take in my life to truly reach my goals.
I think the hardest part about that though is the battle between dreams and reality. I’ve recently been getting interested in some of the writings of Friedrich Nietzsche (thanks to a friend who is way smarter than me lol), and at some point it just struck me that if we really don’t know what happened before we woke up in this body, and we really aren’t 100% sure what’s going to happen when we leave this body, so why waste any time being unhappy or miserable? So to that I end, I kind of just realized my life will always be this balance of dreaming bigger than I logically should, but realizing it’s not about all those dreams coming true, it’s about the rush you feel when you’re chasing that dream. It’s just when I feel most alive, I don’t own a TV lmao.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The Griffith Observatory of course. Some beaches in Santa Monica or Malibu. Amores Tequila Bar in Agoura Hills!!! I’m still too new to the city though, so usually when friends visit they already have a better idea of where to go than me just from their internet research.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It’s a little hard for me to bring it to just one person. So many chapters of my life have been marked by learning experiences with the people around me. Sharing moments with mentors and friends both musical and non-musical, I feel like the past five to ten years have especially shaped my purpose and the way I view the my place in this world. At the very least I must give a huge shoutout to all the people in the St. Louis and Nashville areas that I had the pleasure of spending time learning with. Some of the best lessons for my work ethic as a musician came from playing pickup basketball games with friends; many of the best lessons in how I view life came to me while playing and learning music with mentors and friends. The lessons I learned before moving to Los Angeles have helped me greatly in finding some equally incredible people in this new city. Though so many people in life continue to come and go, I have to be thankful for my family. I feel incredibly lucky for the childhood I had that allowed me to find myself in this place today.
“strangers again” by rjhoff Photo by David Steege @american.outlaw.expeditions Album art edit by @cm_desiign 2nd photo: Photo by @itsaayesha Album art edit by Whitney tote @whitneyotte