We had the good fortune of connecting with Robert Portillo and we’ve shared our conversation below.
Hi Robert, is your business focused on helping the community? If so, how?
For a business to succeed online, they have to do two things well. 1. Get found
2. Convert the people that find you into customers
As such, my business specializes in SEO and CRO. SEO (search engine optimization) helps people find your business when they search online. CRO (conversion rate optimization) helps people convert from a visitor, into a customer.
Because we help businesses become more visible, we help the business community avoid invisibility. And because we optimize websites to convert higher, we help businesses communicate more clearly. This in turn helps customers find qualified businesses more easily.
Right now the business world is suffering from poor SEO and extremely poor CRO. This causes unnecessary frustration in the world because they can’t find businesses they need, and when they do, they can’t find the information they need to make an informed decision.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Nimbus Marketing helps small and medium sized business increase revenue with SEO and CRO. Most marketing agencies only focus on getting rankings and traffic and drop the ball when it comes to converting those ranking and traffic into leads.
What sets Nimbus Marketing apart is that as the founder, I regularly speak at SEO conferences on the topic of conversion rate optimization. Being a part of these SEO conferences also means that I attend them as a student and learn the cutting edge techniques that the best SEO and marketing professionals in the world are using.
I learned SEO by building up my computer repair business to the #1 rated computer repair store in Los Angeles. I only wish I had sold that business to focus on Nimbus Marketing sooner.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First I take them on a hike at Franklin Canyon followed by a trip to The Getty Center. Then we’d go to dinner at Gardens of Taxco to have fabulous Mexican food and Mariachi band and Folklorico dancing entertainment. The next day we’d hike to the tidepools at The Palos Verdes Peninsula. The next day I’d take them to the Newport Back Bay for kayaking followed by a trip to Laguna Beach to take in some art.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Dr. Flint McGlaughlin is responsible for helping me find a significant part of my professional voice by learning conversion rate optimization. The Facebook Group Conversion Rate Optimization Junkies and SEO Signals Lab has helped me learn and grow by collaborating with many amazing SEO and CRO professionals.