We had the good fortune of connecting with Robin Allen and we’ve shared our conversation below.
Hi Robin, do you disagree with some advice that is more or less universally accepted?
Perfection is the killer of excellence. Common sense would say that when you start an endeavor, you would plan, work out the details and obsess until the launch. My advice is: don’t let the quest for pre launch perfection, kill the excellence. Perfection holds us back, of course you want to put in the prelaunch work. But remember, adjustments along the way is what will keep you nimble and able to best serve both your mission and your customer.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Flirting with convention, especially when it comes to one of the South’s most beloved condiments, can be a dicey proposition. For a certain set in the South, there are rules associated with pimento cheese, what goes in, but most notably, what does not. Birdie’s Pimento Cheese does not subscribe to that notion. At Birdie’s, we’ve mastered the classic and then made it our own. After all, more flavors of pimento cheese only yield more occasions for it to grace your table, which is a tradition we can all get behind.
The flavors of Birdie’s Pimento Cheese are not only rooted in my taste memories of the ever-present tub of pimento cheese in the fridge of my childhood home, but of my customers as well. When I first began selling Birdie’s at the farmers market in South Hill, Virginia, each sampling often brought forth a story, a softening of the eyes followed by, “Just like my grandma’s, but she added a little…”
Classic, Jalapeño, Garlic Parmesan, Cream Cheese + Black Pepper, Smoked Gouda + Roasted Red Peppers, and Olive — all flavors of Birdie’s are made from scratch, and are available for purchase in retailers across Virginia and North Carolina and shipped nationwide.
Birdie’s Pimento Cheese is not made the right way, it’s made from my memories and yours; the way you like it, your hunting club likes it, and your grandma, too. Just about any way you and yours please, and that’s quite alright with Birdie’s.
Who else deserves some credit and recognition?
My husband, Glenn Allen. His support and excitement for the Birdie’s brand is paramount to our success. My sister, Kellie Bishop, my A1 from day one, and the rest of our excellent team. Having this strong, passionate group is what makes the big dreams and goals possible.
Fred + Elliott Photography