We had the good fortune of connecting with Ruby Angela and we’ve shared our conversation below.

Hi Ruby Angela, do you disagree with some advice that is more or less universally accepted?
“Fake it ’til you make it” – Over the years, I have come to the conclusion that this is terrible advice that no one really thinks to debunk. This proverb became so strongly connected to “success” and how to succeed for people especially early in their career path or starting out on an ambition. Yet, people also face later on “imposter syndrome.” When I realized and was faced with this feeling, that’s when I realized it shouldn’t ever be about “faking it ’til you make it” it should instead be about “doing it ’til you believe it.”

You have to show yourself and prove to yourself you can do the things you want merely by just doing it and tackling it head on. If you fake it ’til you make it, of course you’re going to feel like an imposter- you’ve been telling yourself you’re just “faking” the entire process. Then, once you’re “there” you feel like an imposter. You feel like you don’t deserve the achievement you worked so hard to get because the whole time, in your mind, it actually wasn’t real. You actually convinced yourself all your efforts was never real- when actually it was! That phrase actually undermines all your efforts. That’s why I had to realize the shift and better phrasing of the term to “do it ’til you believe it”, which really means to just keep going and prove it to yourself you’re capable of achieving the things you’ve been wanting to give yourself. So that when you get there, you feel like you actually deserve it.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Killr is my business adventure that I’m pacing through, but something I’m trying to handle on the side right now. It’s a creative brand whose mission is to support and empower the creative community. Through Killr, I like to embrace the “weird and wonderful” side of the creative world where it features really unique, odd, and interesting artists and projects. Right now, it is standing as an online magazine/blog where it features a curated scope of artists and projects in art, design, music, and fashion. We also recently decided to take on wellness because we value empowerment and think this topic naturally fits within the brand.

We’ve thrown a mixer event under Killr to help connect the creative community. We hope to throw more, but we had to hold on in-person events because of covid. So instead we went on air on Breaking Sound Radio and curated a playlist to celebrate black excellence in music.

We also decided to take on wellness in a way to spread healthy ways to nurture ourselves and our communities to push forward for a better world. Wellness is a growing space today and I want to take that on thoughtfully. We started a ‘shop’ category on Killr.co where we feature a curated list of holistic, ethical, artist, and small businesses for people to check out and shop. We hope to curate and share more insightful information in this space like talking about themed lists of podcast episodes. We want to touch on more sustainable and eco-friendly practices and things to be more aware of.

Killr is one huge idea that I plan for it to progress and unfold, but it’ll definitely take some time. We’re currently just focusing on building the online magazine/blog platform, but would eventually have its own shop items, a podcast, workshop, app, and a cafe / community space.

It has definitely been a challenge. Having to juggle a full-time job, life, and trying to find a healthy balance, it’s definitely something I’ve had to learn to keep persevering through. I had to keep reminding myself of the mission and why I want to do this to keep me going. I’ve learned the need to stay engaged with the community and the need to be consistent and active. I’ve learned how to better go about some marketing campaigns or projects we’ve taken on. We’ve been able to test out what ideas are effective and what isn’t in growing the brand.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
– Hike around Santa Barbra, Ojai, or malibu – Check out the beaches from Palos Verdes, Manhattan, and Redondo to even Sunset and Laguna beach
– So many spots to enjoy in LA, but a couple restaurant I really like would be Here’s Looking At You (in ktown) and Izakaya Osen (in silver lake)
– I’d also take them to get a fried chicken sandwich. I fell in love with them moving to LA! One place I would end up going to a few times that’s really good is Birdies.
– Lasa and Rose Cafe are 2 really good Filipino restaurants I’ve enjoyed in LA.
– I’d also probably go to a few museums. I haven’t gone to the Getty but I would definitely take someone visiting to go
– Places to drink, I’d go to Pour Vous as well as Lost Spirits Distillery (I haven’t gone yet but I want to!)
– As for places I have been to drink, maybe Mama Shelters or Davey Wayne’s Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There’s so many people that run through my mind on this!

My family – lucky to have a support system that never pressured me to do anything other than what I wanted to do. Allowed me to explore and go for whatever I wanted.

Some of my closest friends – The ones who show up for me and support me in my endeavors. Who came through to my events and stays interested and engaged with what I do. Who bounce off ideas with me or help give me advice and offer a hand in figuring out any challenges I’m faced with.

My creative services team at work – For always being by my side. For believing and trusting in me on my leadership as well as working beside me in figuring out any challenges we go through at work as well as through my own ambitions. Always willing to help me and be there for me. Also special shoutout to Sophia for going along the Killr journey with me.

My boss and other managers – For also trusting me and believing in me to do what I do. Being trusted and given responsibility is definitely empowering.

Website: www.killr.co

Instagram: @ruby___angela & @killr.co

Image Credits
Lara Frohlich Ruby Angela

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.