We had the good fortune of connecting with Samantha Ellis and we’ve shared our conversation below.

Hi Samantha, we’d love to hear about how you approach risk and risk-taking
To choose to be an entrepreneur is to choose a life inseparable from risk. Though, if you carefully consider it, there is no such thing as a life worth living that is divorced from risk. What a boring life that would be! When I co-founded my business, I knew that my success required grit, that there was no safety net to leap into, and that there would be some degree of an eternal sleepless night. All of that has turned out to be true.

Taking risks, not just in my career, but in my personal life, has always acted like fuel. Risk is the gasoline required for some desire. The desire is to expand, the desire is to break the mould, the desire is to make a mark. I couldn’t do any of those things without a healthy degree of risk. The only thing, in my experience, that stops you from embracing risk is fear. Fear is natural, and I find fear increasing as I get older and the stakes get higher, but it doesn’t change the necessity of taking a chance. I had a mentor once ask me, “What is on the other side of your fear?” The answer is almost always: something I want.

There have been days when I wish I could quit, when I fear all resources will run dry and I’ll be living back in my parents basement with the dogs, and there are days when it’s bright and blue and I know for certain that this was the only path that was true to my core, rendering all the risk worth it.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I moved to London last year and so these recommendations are coming in hot from across the Atlantic. I live in Queen’s Park but frequent Notting Hill like a classically-90s’s movie-effected Canadian.

I’d start with a coffee at Leafwild Cafe on Ladbroke Grove and take a stroll through some of the gorgeous parks like Hyde and Holland. Holland park has peacocks and Hyde boasts many swans, if you’re into bougie birds as a bonus. I’d check out an exhibit at the Serpentine Museum or V&A in the afternoon and then (shout out to QP) have dinner at Carmel on the ever-charming Lonsdale Road.

Post-dinner have a night cap at The Pelican, a new pub that is disarmingly chic and pup/pint friendly. They know me too well in there and it’s becoming a problem.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Hannah Bernard, Co-Founder

Website: www.rootsandardor.com

Instagram: https://instagram.com/sam.ellis

Linkedin: https://www.linkedin.com/in/samanthapaigeellis/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.